Sephora's Senior Vice President of Integrated Marketing & Brand
Wharton Marketing Matters
English - November 04, 2021 16:50 - 26 minutes - 36.2 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
Next Episode: Black Friday Special - Butterball & Expedia Group
Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty.
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