Black Friday Special - Butterball & Expedia Group

Wharton Marketing Matters

English - November 30, 2021 17:24 - 24 minutes - 11.2 MB
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Previous Episode: Sephora's Senior Vice President of Integrated Marketing & Brand

Next Episode: Black Friday Special - Marketing Dive & The National Retail Federation

Marketing Matter's Annual Black Friday Special.

Guests include:

Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line
Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends