Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*

Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more! 

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