Black Friday Special - Marketing Dive & The National Retail Federation

Wharton Marketing Matters

English - November 30, 2021 17:29 - 28 minutes - 13.2 MB
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Previous Episode: Black Friday Special - Butterball & Expedia Group

Next Episode: 12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly

Marketing Matter's Annual Black Friday Special!

Guests Include:

Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions

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