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Target, Senior Brand Marketing Manager on Black History Month

Wharton Marketing Matters

English - February 03, 2022 15:00 - 17 minutes - 16.2 MB
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Previous Episode: Groupon's Vice President of Brand on Super Bowl and Black History Month
Next Episode: Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek

Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign!