Head of Marketing, Snack Nuts for Hormel Foods
Wharton Marketing Matters
English - January 20, 2022 17:04 - 26 minutes - 24.5 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 1/19/22: Marketing News with Marketing Dive's Peter Adams
Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more!