Marketing Atlas
130 episodes - English - Latest episode: 18 days ago -Marketing can be confusing. With the Marketing Atlas, you will know how to grow your business, the right way.
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Episodes
What Metrics to Pay Attention to When Running Facebook Ads
August 28, 2020 07:00 - 4 minutes - 2.44 MBIf you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Listen as Hernan discusses what you need to pay attention to when runnin...
How To Sell B2B Business to Business Services and Products Using Social Media Ads
August 24, 2020 07:00 - 5 minutes - 3.13 MBIf you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Do you know why your company wants to put out content that helps people? Lis...
Why Are Most Business Owners Afraid of Advertising?
August 14, 2020 07:00 - 8 minutes - 4.77 MBIf you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Did you know that controversy sells? Listen as Hernan shares how Faceboo...
How To Get Internet Customers For Free
August 07, 2020 07:00 - 5 minutes - 3.37 MBIf you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy. Have you used affiliate marketing? Listen as Hernan shares his approach to affiliate marketing and why he uses Active Campaign exclusively. Hernan also explains how an acquisition funnel works and using a continuity funnel. If you have questions about what you learned in this episode, ...
What To Do When Facebook Stops Working
July 31, 2020 07:00 - 6 minutes - 3.76 MBDo you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live. Do you know what to do if your Facebook ads get disapproved? Listen as Hernan gives ideas on how to fix the issues that occur when Facebook disapproves of your ads or shut your account down. Facebook doesn’t give their reps hard fa...
New Metrics Coming to The Facebook Dashboard
July 24, 2020 07:00 - 6 minutes - 3.97 MBHernan is excited to announce that he still has his Perfect Ads program at a launch price. If you want to write better advertising for Facebook, Instagram, and YouTube, click here to get on the list! Would it help you to be able to measure costs from the Facebook ads manager? Listen as Hernan shares how you can do this and why it is crucial. Hernan talks about manually inputting how much money you spend per ad set versus how many 100% video views you got, and then once it is inputted, ...
My Rapid Testing Framework To Use With Facebook Ads
July 17, 2020 07:00 - 6 minutes - 3.93 MBAre you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Where do you tes...
How To Get All The Customers You Want Through Advertising
July 10, 2020 07:00 - 7 minutes - 4.27 MBDo you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live. “Marketing is a combination of funnels and how much you can pay to acquire new customers.” Listen as Hernan explains what this is and why it is better to bid more so you can outbid other advertisers. Hernan also speaks about two im...
New Tools to Sell Your Products and Services Online in 2020
July 03, 2020 07:00 - 8 minutes - 4.72 MBAre you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Have you heard a...
How To Get Your Facebook Ads Approved Faster
June 26, 2020 07:00 - 7 minutes - 4.04 MBAre you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week, techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. Are you having i...
How To Move Your Business Forward Using Digital Marketing
June 19, 2020 07:00 - 9 minutes - 5.61 MBHernan is excited to announce that very soon, he will launch a new program called Perfect Ads. Click here to get on the waiting list! Could your business use a boost right now? Listen, as Hernan shares three things that you can do today to move your business forward. One way that Hernan suggests is payment plans for high-end products, another is continuity programs, and a third is to build your audience today for the future. Hernan explains why he believes doing these simple things will mo...
My Top Two Favorite Sales Funnels to Run With Facebook Ads
June 12, 2020 07:00 - 9 minutes - 5.36 MBIf you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers download a copy of my brand new book PERPETUAL Profits. What two funnels do you need to be running to gain customers and maximize the profit? Listen, as Hernan describes his two favorite funnels to run with Facebook ads and how to use them to get the best returns. The first funnel is wha...
A Great Opportunity For Digital Marketers in 2020
June 05, 2020 07:00 - 9 minutes - 5.6 MBDo you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live. Is your marketing business centered on small businesses? Listen, as Hernan shares a study that Facebook conducted around thousands of small businesses where they stated that over half of the small companies they polled are reporting in...
Are You Ready to Hire a Facebook Ads Agency?
May 29, 2020 07:00 - 10 minutes - 5.96 MBIf you are running Facebook ads, you know it can get complicated. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy. If you hire a Facebook ads agency before you are ready, you will not have results. Listen as your host, Hernan Vazquez discusses the main point of an agency and what it t...
How to Get High Ticket Clients Using Facebook Ads
May 22, 2020 07:00 - 9 minutes - 5.63 MBDo you want to get many ticket clients from high to low and everything in between? If so, you need to go to PERPETUAL Profits and download Hernan’s new book. In this book, he shares his three-step process for skyrocketing profits by getting more customers, increasing the amount of money the customers are spending, and increasing the frequency of when they buy. Are you struggling to get high ticket leads from your Facebook ads? Listen as your host, Hernan Vazquez discusses how to go fr...
How To Get Higher Quality Leads Using Facebook Ads
May 15, 2020 07:00 - 9 minutes - 5.63 MBAre you getting quality leads from your Facebook ads? Listen as your host, Hernan Vazquez, shares his two-step approach to getting higher quality leads. If you are getting lots of leads but then no shows when they have scheduled calls, it might be time to try this approach and filter the leads before you send them to process. Filtering your ads is very inexpensive right now, and it allows you to get leads from people who want to do business with you. The cost per lead may go up, but yo...
What To Do When Your Facebook Campaigns Stop Working
May 08, 2020 07:00 - 8 minutes - 4.99 MBAre your Facebook campaigns still working? Listen, as your host, Hernan Vazquez, shares three tried-and-true ways to kick start Facebook ads that aren't working and push them up to the next level. Hernan is sharing three steps to kick start Facebook Ads that are not effective anymore. One is to refresh your creatives by changing the color of your images to black and white or sepia. With written ads, you can change up the first paragraph or even just the first line. The next thing is to...
How To Create Facebook Ads in Any Economy
May 01, 2020 07:00 - 11 minutes - 6.53 MBDo you want to learn how to create advertising campaigns that will allow you to sell anything? Listen, as your host, Hernan Vazquez, discusses advertising in any niche, in any economy and any industry. He has spent the last ten years advertising in different sectors and spent seven million on advertising last year. Hernan is sharing his five steps to creating fantastic copy, which is the framework of creating brilliant advertising campaigns. Listen as he describes each step, generating a s...
Massive Opportunity, The New Digital Marketing Skills to Learn in 2020
April 24, 2020 07:00 - 9 minutes - 5.64 MBWhat new skills should you learn in 2020? Listen, as your host, Hernan Vazquez, discusses the opportunity that this pandemic has created for many people. He believes that if you learn how to pivot and how to use this opportunity, you will be on your way to being better down the road. Hernan shares his insight on how to take advantage of what is happening now. He speaks about the six skills he believes everyone should learn and why they are so important to know during a crisis. Listen as He...
Facebook Ads Ad Set Budget VS CBO Campaign Budget Optimization
April 17, 2020 07:00 - 12 minutes - 7.33 MBDo you know when to use the Facebook ads set level budget? Listen, as your host, Hernan Vazquez, shares the best time to use this and also when you should use campaign budget optimization. Hernan shares that if you are just starting out, you can use ads set budget, but once you have a proven budget and proven funnel campaign budget optimization works the best. Hernan speaks about slow scaling with ads set level budget, how sustainable campaign budget optimization is and when you can combin...
How To Get Paid To Generate Leads For Your Business
April 17, 2020 07:00 - 10 minutes - 6.16 MBAre you paying to generate leads for your business? Listen, as your host, Hernan Vazquez shares how to flip that and get paid to generate leads, the three drivers of company growth, and his profit loop. Hernan will share the funnel that the big dogs use so you can stop paying for leads. Hernan discusses the price to gain new clients with Facebook ads, why some only buy low front end offers, others buy the offer bump, and still, others buy it all. Listen as Hernan shares how he uses his acq...
My Top 3 Facebook Campaign Objectives To Run Right Now
April 10, 2020 07:00 - 9 minutes - 5.5 MBAre you picking the right Facebook campaign objective for your business? Listen, as your host, Hernan Vazquez discusses why it matters which campaign objective you choose and his top three campaign objectives that will get you noticed on Facebook. Hernan shares that Facebook drops people in different buckets, depending on which campaign objective they choose, so you must choose correctly. Listen as Hernan shares the three campaign objectives that he is running right now. He tells us he al...
The Biggest Opportunity in Facebook Ads Right Now
April 03, 2020 07:00 - 13 minutes - 7.6 MBDid you know that Facebook allows us to build audiences on the platform without them touching our funnel? Listen, as your host, Hernan Vazquez, discusses two campaign objectives, why Facebook is a limited inventory platform and why Google doesn’t have the same limitations on this episode of Marketing Atlas. Listen in as Hernan shares why Facebook has limitations on advertising and how to get around them to increase your audience base, how to lower advertising costs while increasing your qu...
Top Three Stages For A Great Advertising Campaign
March 27, 2020 07:00 - 14 minutes - 8.04 MBAre you interested in learning the top three stages for a great Facebook advertising campaign? Listen, as your host, Hernan Vazquez, describes the three steps in detail along with the timeline in which he believes these stages should be used in your campaign. All in this episode of the Marketing Atlas podcast. If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sur...
How To Create Omnipresence in Your Market Using Facebook Ads
March 20, 2020 07:00 - 15 minutes - 8.6 MBDo you know, reach omnipresence in your marketplace using Facebook and Instagram ads? Listen in as your host Hernan Vazquez shares the three steps to creating omnipresence in your market so that every dollar and ad you put out there will garner the results you need in this episode of the Marketing Atlas podcast. If you would like a free copy of Advertising Class 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will ...
How The Game Has Changed For Facebook And Instagram
March 13, 2020 07:00 - 8 minutes - 4.84 MBDo you know how to advertise your business effectively on Facebook and Instagram? Listen in as your host Hernan Vazquez discusses how to make the campaigns that you are running on Facebook or Instagram work much better in this episode of the Marketing Atlas podcast. If you would like a free copy of Advertising Class 2020, a class that will show you how to make Facebook ads work better, leave your name and email address in the comments, and he will make sure you get a copy. Also, to go in-...
How to Get More People to Click on Your Facebook Ads
March 06, 2020 08:00 - 6 minutes - 3.49 MBHow do you use Facebook call-outs to get people to on your ads? Listen in as your host Hernan Vazquez discusses the essential parts you need to focus on to make sure you are getting optimal clicks on your Facebook Ads page on this episode of the Marketing Atlas podcast. Download a copy of the Facebook Ads Guide 2020 if you want to go more in-depth on what Hernan is sharing today. Did you know that the first line of text is the call out and shares the message of the ad to specific individua...
If Your Advertising Campaigns Are Not Working... Try This!
February 28, 2020 08:00 - 10 minutes - 6.02 MBDo you feel like putting together an advertising campaign is hard? Listen in as your host Hernan Vazquez describes a couple of ways that you can make your advertising better so that it can add value to your business. Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital strategies and technologies. He has had the opportunity to work with some of the brightest minds in ...
Fix Any Facebook Advertising Campaign in 4 Steps
February 21, 2020 08:00 - 10 minutes - 6.1 MBWhat do you do when your Facebook campaign is not working? Listen as your host Hernan Vazquez tells you how you can diagnose any issues with your Facebook advertising campaign in this episode of Marketing Atlas. Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital marketing strategies and technologies. He has had the opportunity to work with some of the brightest minds i...
How To Fix Any Advertising Campaign Following 4 Steps
February 10, 2020 14:18 - 9 minutes - 13.2 MBFixing an advertising campaign that is not working shouldn't be hard. In fact, there are only 4 things to consider.