New Metrics Coming to The Facebook Dashboard

Hernan is excited to announce that he still has his Perfect Ads program at a launch price. If you want to write better advertising for Facebook, Instagram, and YouTube, click here to get on the list!

Would it help you to be able to measure costs from the Facebook ads manager? Listen as Hernan shares how you can do this and why it is crucial. Hernan talks about manually inputting how much money you spend per ad set versus how many 100% video views you got, and then once it is inputted, it will be on your dashboard for you to check out anytime. Hernan shares that Facebook is rolling it out to a select few first, and then it will be available to everyone.

Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.

Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.

If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits. 

If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy. 

In This Episode:

[00:05] Welcome to the show!

[01:10] Did you know that you will be able to measure cost from the Facebook Ads manager itself?

[01:43] Hernan talks about the formula you can use to calculate the average order value.

[03:02] Hernan speaks about inputting manually, how much money you spend per ad set versus how many 100% video views you got.

[03:45] Do you like to track your entire funnel on the Facebook dashboard?

[04:12] Hernan says it's one thing to understand your real average order volume versus what Facebook understands, my average order volume.

[04:53] They will roll it out soon.

[05:29] Thank you for listening.

Find Hernan:

Hernan Vazquez

Marketing

 Atlas

@hernanvazquezim

Facebook 

@hernanvazquez

Linkedin

@hernanv07

Twitter

Youtube