Are you picking the right Facebook campaign objective for your business? Listen, as your host, Hernan Vazquez discusses why it matters which campaign objective you choose and his top three campaign objectives that will get you noticed on Facebook. 

Hernan shares that Facebook drops people in different buckets, depending on which campaign objective they choose, so you must choose correctly. Listen as Hernan shares the three campaign objectives that he is running right now. He tells us he always runs the conversion objective, and now he has added the video views or engagement objective and the traffic objective. He believes that running these three together will give you the most bang for your buck.

For a copy of Hernan’s new book, PERPETUAL Profits, click here to download.

If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.

For more information on how to use Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.

 

In This Episode:

[00:02] Hey, what is going on, everybody!

[00:12] Let’s talk about Facebook campaign objectives.

[00:49] Facebook places people in different buckets, depending on which objective you choose.

[01:28] Are you selecting the wrong campaign objective?

[01:44] Let me show you my top 3 campaign objectives.

[01:55] Hernan shares that the campaign objective he always runs is the conversion objective.

[03:37] Video views are the second top objective that he uses.

[04:57] The traffic objective is his third top choice; he uses this for retargeting.

[06:52] Hernan shares that you can combine these three objectives.

[07:51] Thank you, guys, for joining me.

 

Find Hernan:

Hernan Vazquez

@hernanvazquezim

Facebook 

@hernanvazquez

Linkedin

@hernanv07

Twitter

Youtube

Twitter Mentions