The Biggest Opportunity in Facebook Ads Right Now

Did you know that Facebook allows us to build audiences on the platform without them touching our funnel? Listen, as your host, Hernan Vazquez, discusses two campaign objectives, why Facebook is a limited inventory platform and why Google doesn’t have the same limitations on this episode of Marketing Atlas.

Listen in as Hernan shares why Facebook has limitations on advertising and how to get around them to increase your audience base, how to lower advertising costs while increasing your quality leads, and the two campaigns that will grow your audience. Hernan tells us that when you share Facebook assets on Facebook, you have a much larger organic reach, and he shows us how to do it.

Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of innovative digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.

For a free download of Hernan’s brand new class, The Perfect Facebook Trifecta, please click on the link and sign up.

If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.

For more information on how to use your Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.

In This Episode:

[00:02] Hey, what is going on, everybody!

[00:26] Check out my brand new class: The Three Pillars of a Great Advertising Campaign.

[00:45] Hernan shares about opportunities on Facebook.

[01:55] Hernan discusses why Google doesn’t have the same limitations on inventory as Facebook does.

[02:33] Facebook is a limited inventory platform.

[03:25] How do you reverse your advertising strategy so that you can lower your costs and increase your quality leads?

[05:02] Pay attention to engagement and video use; we are building audiences through these two campaign objectives.

[06:31] When you are sharing Facebook assets on Facebook, you will have a much larger organic reach.

[07:31] We are building audiences and selling to them, building audiences on Facebook is inexpensive right now.

[08:22] Your audiences on Facebook now become your assets.

[09:57] Add this tip to your arsenal of what is already working.

[11:07] The Facebook Ads Trifecta is Hernan’s new class; if you are interested, click here.

Find Hernan:

Hernan Vazquez

@hernanvazquezim

Facebook 

@hernanvazquez

Linkedin

@hernanv07

Twitter

Youtube