Why Are Most Business Owners Afraid of Advertising?
Marketing Atlas
English - August 14, 2020 07:00 - 8 minutes - 4.77 MBMarketing Business digitalmarketing marketing onlinemarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Did you know that controversy sells? Listen as Hernan shares how Facebook rewards you when you are controversial. He explains three reasons that business owners are afraid of advertising and talks about the idea of the marketing validation phase of advertising. If your product isn't selling or you aren't getting any bites on your offers, you need to listen to this episode.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
In This Episode:
[00:36] Welcome to the show!
[00:55] Hernan shares that controversy sells.
[01:38] Facebook rewards the fact that you are controversial.
[02:17] Hernan speaks about a couple of things that make founders edgy about advertising.
[02:23] Hernan believes that advertising is not a magic bullet.
[03:17] Unfortunately, many people say they can grow your business when they cannot do it.
[04:42] Hernan says that the market doesn't lie. If you don't have a good product or offer, it won't sell.
[06:36] Hernan discusses testing and selling before you build, that's the whole idea of the marketing validation phase.
[07:40] There is a lot of power in a small five dollars a day campaign.
[08:13] Thank you for listening to the show!
Find Hernan:
@hernanvazquezim
@hernanvazquez
@hernanv07