How To Sell B2B Business to Business Services and Products Using Social Media Ads

Marketing Atlas

English - August 24, 2020 07:00 - 5 minutes - 3.13 MB
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Previous Episode: Why Are Most Business Owners Afraid of Advertising?

Next Episode: What Metrics to Pay Attention to When Running Facebook Ads

If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.

Do you know why your company wants to put out content that helps people? Listen as Hernan shares two principles of why they do this. Reciprocity is the first principle. If you give something to someone or do someone a favor, they will usually want to reciprocate and do the same back. The second principle is authority. You can carve out your authority in this space by putting out good content. Hernan also suggests that everyone read Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.

Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.

In This Episode:

[00:36] Welcome to the show!

[00:43] Hernan shares two principles on why you want to put out content that helps people.

[02:35] Hernan says that putting out content is one of the best ways to advertise your content.

[03:34] Hernan speaks about the principle of authority.

[04:46] Hernan shares a book he wants everyone to read.

[05:10] Thank you for listening to the show!

Find Hernan:

Hernan Vazquez

Marketing

Atlas

@hernanvazquezim