How To Create Facebook Ads in Any Economy

Marketing Atlas

English - May 01, 2020 07:00 - 11 minutes - 6.53 MB
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Previous Episode: Massive Opportunity, The New Digital Marketing Skills to Learn in 2020

Next Episode: What To Do When Your Facebook Campaigns Stop Working

Do you want to learn how to create advertising campaigns that will allow you to sell anything? Listen, as your host, Hernan Vazquez, discusses advertising in any niche, in any economy and any industry. He has spent the last ten years advertising in different sectors and spent seven million on advertising last year.

Hernan is sharing his five steps to creating fantastic copy, which is the framework of creating brilliant advertising campaigns. Listen as he describes each step, generating a specific pattern interrupt, a general accusation, your story, the benefits, and finally, a call to action. Hernan says that with this framework, you can sell anything, and it will make you a better copywriter.

If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads. Sign up now while it is still during launch week and get a discounted price.

Learn more about the profit loop in Hernan's recent book, PERPETUAL Profits; if you would like a copy, here.

If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.

For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.

In This Episode:

[00:36] Hernan shares how you can create advertising campaigns in any economy.

[00:45] He speaks about his experience and the positions he has held over the last ten years.

[02:56] Hernan discusses five steps on how to create excellent copy.

[03:23] The copy on image Ads is essential.

[03:45] Hernan speaks about image ads and how to create them correctly.

[04:43] He chats about the first line of copy for your ads should be a specific pattern interrupt.

[07:15] Hernan describes step number two, which is a general accusation.

[08:15] Tell your story and show an example of what you are saying.

[08:28] Hernan believes that you must then show your benefits, and the more, the better.

[09:03] The next thing is the call to action.