How To Get All The Customers You Want Through Advertising
Marketing Atlas
English - July 10, 2020 07:00 - 7 minutes - 4.27 MBMarketing Business digitalmarketing marketing onlinemarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
“Marketing is a combination of funnels and how much you can pay to acquire new customers.” Listen as Hernan explains what this is and why it is better to bid more so you can outbid other advertisers. Hernan also speaks about two important funnels you need to run: the acquisition funnel and the profit-maximizing funnel. If you have a proven funnel, then that would be the time to consider doing a manual bidding campaign for Facebook. This is a great episode that you don’t want to miss if you are looking to grow your customer base with Facebook advertising.
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:16] Welcome to the show!
[00:33] Hernan speaks about the acquisition funnel, one of two funnels you need to have.
[00:37] The profit-maximizing funnel is the second most crucial funnel you can have.
[01:33] If you have a proven funnel, what you want to consider is a manual bidding campaign on Facebook.
[02:05] Hernan discusses what you have to do to get your ads at the top of the bids.
[02:58] With a manual bidding campaign, you are overriding Facebook.
[03:52] Hernan explains why it’s better to bid more money to give Facebook more lead way to bid against other advertisers.
[04:30] Marketing is a combination of your funnels and how much you can pay to acquire new customers.
[05:37] I hope this has been helpful.
Find Hernan:
@hernanvazquezim
@hernanvazquez
@hernanv07