Creating Your Encore Career
229 episodes - English - Latest episode: 7 months ago - ★★★★★ - 1 ratingThis is Creating Your Encore Career And becoming a “Silver Entrepreneur”, with your host Lynn Friesth.
Lynn will share ideas and expert advice from people that are walking in your shoes and living their encore careers — where they want and at the pace they want. You’ll start a company of one with confidence and knowledge to live a fulfilled life of freedom and ease.
Lynn is a Coach and Leadership Consultant whose mission is to show Senior Leaders and Experts how to start something refreshing and new after a full career in the corporate environment.
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Episodes
126: Foundations for Being Remarkable with Paul Axtell
January 13, 2022 10:00 - 47 minutes - 44 MBDo you struggle with productivity? Many entrepreneurs do. However, the truth is, you are already productive. You just need to take it to the next level through the use of focused work. This is what Paul Axtell helps people do. Today, we are going to be talking with him about this. He will also share an overview of some of the key concepts he teaches in his wonderful class, Foundations for Being Remarkable. Paul has been a wonderful friend and teacher over the years and I have found his i...
125: Thoughts, Dreams, and Plans for 2022
January 06, 2022 10:00 - 11 minutes - 11.1 MBLast week, I reflected on some of the things that happened here on Creating Your Encore Career in 2021. I thanked many of the people who helped me make everything happen and looked back at the changes we made and our accomplishments over the past year. Today, I discuss my intentions for 2022. Throughout the episode, I share some new things I want to implement here on the podcast in the new year. I also discuss some of my goals regarding my personal encore career. Finally, in this episo...
124: 2021 The Year in Review
December 30, 2021 10:00 - 14 minutes - 13.7 MBIn July, I pivoted this podcast and renamed it “Creating Your Encore Career.” I had talked about that subject often in the last year but decided to do a full rebrand. Rather than work on manufacturing leadership, I wanted to work on helping people start Encore Careers. While that happened, we had what they call the “Great Resignation.” This became another driving force for me to start talking about encore careers. I knew that there were a lot of people who were my age or even younger who w...
123: Eliminating the Pain of Social Media with Lauren Davis
December 23, 2021 10:00 - 40 minutes - 55.6 MBLauren Davis is an expert on all things social media and business. She helps people with personal brands or businesses to develop their authentic “voice” on social media. Today she is joining us to discuss exactly how she does this. Most of Lauren’s clients come to her because they know they need to be on social media and they know they need to be marketing themselves. However, they just have no idea where to start. If that sounds like you, tune into this conversation. In it, Lauren shar...
122: 5 Reasons I Refused to Retire
December 16, 2021 10:00 - 13 minutes - 18.6 MBHere on this podcast, I talk a lot about Encore Careers. I teach you how to create your own. I bring on guests who have built Encore Careers (or pursued entrepreneurship in any form) to share their insights with you. However, I don’t often talk about my motivations for creating my own Encore Career. In this episode, I share five reasons why I chose to launch my Encore Career. These five reasons are what inspired me to refuse to retire and instead start something brand new in my later ye...
121: Get the Help You Need to Focus on What Only You Can Do with Tasha Wilmore
December 09, 2021 10:00 - 28 minutes - 39.7 MBToday, I’m talking with Tasha Wilmore. Tasha is the owner of Help On Deck, a firm that supplies support work for entrepreneurs. Tasha has a remarkable story about creating her business. She is a military spouse and helps other military spouses have a remote work career. Because those serving in the military often relocate, being able to do remote work is a great help for spouses. In this episode, Tasha and I talk about how her company helps entrepreneurs get the help they need. A few of ...
120: Is the Story You are Telling Yourself Getting in Your Way with Dennis McIntee
December 02, 2021 10:00 - 39 minutes - 36.6 MBToday I’m talking with Dennis McIntee of the Leadership Development Group. Dennis and I met through Jonathan Milligan and his programs. Since then, I have enjoyed keeping up with Dennis and his projects. Dennis literally wrote the book on drama-free teams. It is titled The 8 Qualities of Drama Free Teams: Do More. Stress Less. Zero Drama. He still does this kind of work today as he helps organizations and leaders eliminate the drama from work and get more results. As I was developing my ...
119: Marketing as a Relationship, Not Just Automation with Duane Zingale
November 25, 2021 10:00 - 37 minutes - 34.9 MBDuane Zingale has made an interesting pivot in his life. He went from working in ministry to working in marketing. In making this transition, he looked deep inside his own life to build his understanding of how he wanted to do marketing. Duane thinks in terms of movements and transformation. Marketing is not just about selling to him. As he works with and helps his clients market themselves, he brings them into something deeper: viewing marketing as a relationship. In this episode, Duan...
118: Getting to Know Yourself and Stop Getting in Your Own Way with Michele Nevarez
November 18, 2021 10:00 - 41 minutes - 38.5 MBToday I talk with Michele Nevarez. In our conversation, we discuss her recently published book, Beyond Emotional Intelligence: A Guide to Accessing Your Full Potential. I’ve worked with Michele for several years and became a Certified Meta-Coach in emotional intelligence. It’s been both an honor and a privilege to learn and work with her and the entire team over at Beyondei. Michele and Beyondei are committed to bringing emotional intelligence to life by transforming theory into meaningf...
117: Building Your Company of One with Dale Callahan
November 11, 2021 10:00 - 35 minutes - 33.2 MBToday, we are going to be talking with Dale Callahan. I’ve known Dale for several years. He is an entrepreneur who has served and coached many start-up businesses. Dale is also a university faculty member at the University of Alabama at Birmingham. He teaches engineering and leads the executive graduate program in Information Engineering and Management as well as the entrepreneurship program. Dale’s passion is helping people who want to take responsibility for their lives and break out...
116: How to Sell Your Skill with Paul Klein
November 04, 2021 09:00 - 27 minutes - 25.2 MBToday, we are going to be talking with Paul Klein. I’ve known Paul and admired his work for several years. He is the kind of person who has unstoppable energy and enthusiasm for the work that he does. As many of us remember, 2009 marked the peak of the recession. Layoffs were rampant and the economy was tanking. At this time, Paul had a family to support and a hefty mortgage to go along with it. However, it was at this exact time that he chose to leave a safe, secure, and successful 18-yea...
115: Going Digital with Ernie Svenson
October 28, 2021 09:00 - 39 minutes - 36.8 MBToday we are talking with Ernie Svenson. I met Ernie at a conference and have always been intrigued by how he developed his new business. He used to practice law the “traditional way,” handling complex business litigation cases. This meant he juggled countless boxes of paper organized by many team members. He did this until he learned how to create a 100% paperless, highly automated law practice. This was a law practice that was financially rewarding and personally fulfilling. There was ...
114: Transformational Leadership with David Norris
October 21, 2021 09:00 - 32 minutes - 29.8 MBToday, I’m talking with David Norris. David began his banking career in 1981. For the next 25 years, he helped his bank grow from a two-location company with $20 million in total assets to a bank with 35 locations in 24 communities and nearly $3 billion in total assets. It is now the 18th largest bank in Texas. David was also the team lead on nine different bank mergers and acquisitions. Afterwards, he decided that it was time for him to pursue a new goal. Now, he provides transformational...
113: Building Momentum with Mindfulness and EI with Tony Saccardi
October 14, 2021 09:00 - 29 minutes - 27.5 MBToday, we are going to be talking with Tony Saccardi. Tony worked at Fintech for more than 25 years as a consultant and technical director. For years, he loved his job. However, when he began falling into the trap of chronic stress, he knew he needed a change. These days, Tony uses the tools and techniques from Emotional Intelligence and mindfulness to help people chip away at unhelpful habits. He also helps his clients peel off layer after layer of the limiting beliefs that are keeping th...
112: Navigating from Corporate to Consultant with Curt Burnett
October 07, 2021 09:00 - 32 minutes - 30 MBToday, we are going to be talking with Curt Burnett. I have worked with Curt for many years and, more importantly, we have both been building our Encore Careers at about the same time. Curt was the Enterprise Manager of Advanced Manufacturing and Industrial Engineering at John Deere for several years until he retired in November of 2016. Before retiring, however, he took up a special assignment as a Loan Executive. He spent three years starting the Quad Cities Manufacturing Innovation Hub....
111: Repurpose Your Career with Marc Miller
September 30, 2021 09:00 - 32 minutes - 30.3 MBToday, we are going to be talking with Marc Miller. Marc literally wrote the book on Encore Careers! That book is called Repurpose Your Career: A Practical Guide for the 2nd Half of Life. Marc comes from a varied and diverse background. He has pivoted multiple times in his career from being in IT to working as a network architect, training expert, and high school teacher. He even worked in non-profit fundraising at one point. Now, Marc operates his business Career Pivot remotely and live...
110: Insights from a Coach for High Achievers with Amy Nelson
September 23, 2021 09:00 - 27 minutes - 25.3 MBToday we are going to be talking with Amy Nelson. Amy has been a coach for several years as well as a colleague and great friend of mine. We both enjoy working with local entrepreneurs to help them get started and grow their businesses. In addition to her MBA, Amy has an advanced certification from the Life Mastery Institute. On top of that, she has over 20 years of business experience. This enables her to help others expand their results and increase their impact. Amy believes that in or...
109: Key Ideas for Starting Your Side Hustle with Cory Peppler
September 16, 2021 09:00 - 32 minutes - 30.1 MBToday we are talking with Cory Peppler. Cory is a teacher, friend, and colleague. He has also had a great experience getting started in his Encore Career, something he did before even leaving his existing career. In this episode, Cory and I discuss this journey. He explains how he went about starting his side business and the various tips and tricks he has for those of us wanting to do the same. Throughout the conversation, we get into many different facets of starting a business, from re...
108: Overcoming Your Doubts and Deeply Learning About Your Customer with Marisa Shadrick
September 09, 2021 09:00 - 40 minutes - 37.2 MBIf you want to get good at marketing, you must get to know your customer. Understanding who your ideal clients are, what they enjoy, what they do on a daily basis, and what their pain points are is the only way to attract them. Today we have copywriting expert Marisa Shadrick on to teach us how to do this. Marisa has been a coach, colleague, and friend for several years. She comes from a business and ministry background and has developed a business around copywriting and coaching business...
107: From Corporate Life to Becoming an Entrepreneur
September 02, 2021 09:00 - 38 minutes - 35.1 MBToday, we are talking with Jodie Vee. Jodie has been a friend and colleague of mine for several years. She is also a nutrition, wellness, and business coach. Jodie comes from a business background, specifically in finance and accounting. However, she has now moved into helping women use nutrition and wellness through her new business called “AgingStrongLife.” On top of this, Jodie helps coach others who are building their personal brand businesses. In this episode, we are talking about t...
106: My Foundational Ideas for an Encore Career
August 26, 2021 09:00 - 15 minutes - 14.4 MBToday, we are going to be talking about some foundational ideas and activities for developing an Encore Career. I have applied all of these things in my own professional life and have found them to be incredible tools. As I’ve talked about before, some of the key “perspectives” you need to adopt in an Encore Career are growth mindset, own your expertise, be an apprentice, develop your value proposition, and balance your human skills with your technical expertise. These are the things that ...
105: Creating Your Story for an Encore Career
August 19, 2021 09:00 - 40 minutes - 37.6 MBToday, we are going to be talking with Geoff Kullman. Geoff is a direct response copywriter and brand strategist. He helps personal brand businesses build deep connections with their audience and launch significant digital businesses. To do so, Geoff utilizes the latest in neuroscience, psychology, and influence. He then takes these concepts and uses them to write powerful emails, sales pages, and launch campaigns. Everything Geoff writes for his clients or helps them write provides amazin...
104: Why Embodied Emotional Intelligence Will Help You Engage with Authority
August 12, 2021 09:00 - 43 minutes - 39.8 MBToday we are going to be talking with Michele Nevarez, the CEO of Goleman EI. I’ve worked with Michele for several years and even became a Certified Meta-Coach in Emotional Intelligence. It’s been both an honor and a privilege to learn and work with her and the Goleman EI team. The pandemic has created a unique set of circumstances inviting us each to examine how we’ve been living our lives. As we each attempt to strike a healthier balance between work and home, between our many respon...
103: Getting the Support You Need in An Encore Career
August 05, 2021 09:00 - 26 minutes - 24.6 MBToday, we are going to be talking with Chelsea Brinkley. I have known and admired Chelsea for several years now and she is a very smart and amazing person. Every day, she helps entrepreneurs and freelancers create efficient businesses so they can create the life they desire on their own terms. In 2016, Chelsea and her husband made the decision to leave their corporate jobs and become full-time remote workers. They wanted the freedom to be able to travel often, work from wherever they were,...
102: Ideas on Future Proofing Your Career
July 29, 2021 09:00 - 13 minutes - 13 MBIn today's episode, I'm going to share some ideas on future proofing your career based on the book called Future Proof: Reinventing Work in The Age of Acceleration by Diana Wu David. Although this holds true for anybody in today's world, this is especially true for silver entrepreneurs, those who are at their encore career. A huge part of future proofing your career is being able to invest in yourself and reinvent yourself at this time when everything is rapidly changing in our world. ...
101: 5 Conversations You Need to Have When Beginning Your Encore Career
July 22, 2021 09:00 - 14 minutes - 13.8 MBThe Baby Boomer total of the population is around 73 million and about 20 million are actively participating in the workforce. My goal is to help you create a compelling future for yourself in an encore career. In today's episode, I will talk about five conversations you need to have when beginning your encore career. Now, there are five conversations you need to have when beginning your encore career. It’s easy to say, but it can be very challenging. By learning these, you will get use...
100: Why I Am Pivoting My Podcast To The Encore Career
July 15, 2021 09:00 - 23 minutes - 21.9 MBI started my podcast to help manufacturing leaders. My goal was to help them create a compelling future for themselves, their teams and organization. And so, I focused on leadership skills, organizational skills, learning, development and technology. While these are still issues, what I found is that the #1 issue is talent and workforce. Many people are already working on bringing new talent into the workforce. And so, I decided to focus on the “experienced” workforce that is on the sidel...
099: How I Created My First Webinar with Rick Davis
July 08, 2021 09:00 - 31 minutes - 41.2 MBToday, we are going to be talking with Rick Davis. Rick is a good friend, teacher, and self-proclaimed presentation specialist/playful otter. He helps people become engaging presenters who are prepped and ready for any occasion. Rick works with speakers, coaches, executives, sales professionals, and anyone with a desire to perform better whenever they are speaking in public or at private functions. I know first-hand how Rick works and how great he is at what he does because he helped me pr...
098: Your Message Matters with Jonathan Milligan
July 01, 2021 08:00 - 13 minutes - 24.7 MBI’ve known and worked with Jonathan Milligan for several years. He has been a huge influence in the shaping of my Encore Career. I’ve relied on his knowledge and wisdom time and time again. Jonathan’s book, Your Message Matters, is a great place to start if you’re crafting your Encore Career. In it, Jonathan overviews the four parts to understanding, believing, and applying the theme of the book: your message matters. In this episode, I’m overviewing those four parts in detail. Join me ...
097: Benefits of Using a Co-Working Space with Amy Sivertsen
June 24, 2021 08:00 - 22 minutes - 32.9 MBRemote workers are usually presented with just two options: work from home or work from a coffee shop. Sometimes they get tired of being in their house all the time and they need to get out. However, they also crave a more professional environment than a coffee shop. This is where collaborative workspaces come in. Amy Sivertsen is the co-owner of CoWorkQC, a shared workspace and thriving coworking community in downtown Davenport, Iowa. They exist to encourage productivity in work and life ...
096: Customer Discovery for Your Encore Career
June 17, 2021 08:00 - 12 minutes - 24.3 MBToday’s episode is all about doing customer discovery. If you’re not familiar with this concept, customer discovery is a subset of the business model generation process. It’s probably the most important piece of the lean startup puzzle. Take it from the Startup Owner’s Manual itself: “The number one goal of customer discovery {is} turning the founders’ initial hypothesis about their market and customers into facts.” Have you found a problem that a lot of people want you to solve (or a n...
095: 15 Ideas for Success in Remote Work
June 10, 2021 08:00 - 9 minutes - 21.6 MBMany of us have been unexpectedly thrust into remote work. There are those who love this change. Others, however, struggle working from home. There are many challenges that come with remote work including feelings of isolation, lack of communication, and issues with technology. Particularly for those who are doing remote work in their Encore career, adjusting to working from home can be quite difficult. So, in this episode, I am providing 15 things to consider when you’re doing remote wo...
094: Webinar - 4 Actions to Jumpstart Your Encore Career
June 03, 2021 08:00 - 10 minutes - 22.3 MBWe all know and understand that the COVID-19 pandemic changed everything. It changed the way we do work, where we do work, and most importantly who is in the workforce. As a result of these changes, many business owners and employees have had to rethink what work really means. Some who were planning on leaving the workforce soon have been forced to stay while others who were planning on working for years are now being forced to resign. All of these changes led to me some deep reflection on...
093: How to Create Your Personal Learning Plan
May 27, 2021 08:00 - 17 minutes - 28.6 MBAs a leader, you must never become complacent. Rather, you should always be on a journey of growth and development. It is your responsibility to continue learning new skills for the rest of your career and even for the rest of your life. The way to do this is by creating a personal learning plan. In this episode, I am teaching you how to do that. Five books have helped me incredibly in creating this learning plan. They have not only increased my skill set but also taught me how to become...
092: The Future Talent Landscape
May 20, 2021 08:00 - 15 minutes - 26.4 MBThe pandemic caused complete disruption of the talent picture in the United States. In particular, the workforce in various demographics has shifted greatly. As a result, the landscape of talent is changing. In this episode, we are discussing this change. We are getting into what the future talent landscape will look like, both from the perspective of small business owners and that of employees. To do so, we’re going to look at a few studies that have been done recently that help us under...
091: Connections, Networks, and Ecosystems
May 13, 2021 08:00 - 12 minutes - 24.3 MBWhile you may be a company of one, you still can’t do it all. Every one of us needs other people to come alongside us and help us throughout our entrepreneurial journey. The Kaufman Foundation puts it this way: “Innovation thrives in dense networks.” Dan Sullivan and Benjamin Hardy emphasize “Who, Not How” in their new book. Finally, my good friend Mike Kim always asks, “Who can I introduce you to?” Truly, it is the teachers, peers, partners, customers, and community in our lives ...
090: Emotional Intelligence and the Entrepreneur
May 06, 2021 08:00 - 11 minutes - 23.3 MBToday, we are revisiting the concept of emotional intelligence and the entrepreneur. Whether you’re on your own in business, leading a small to mid-sized company, or operating as a leader in any capacity, emotional intelligence plays a role in your life. In this episode, I will be discussing exactly how it impacts you as a leader. However, there are also various challenges for corporations regarding emotional intelligence. Some roadblocks get in leaders’ ways when they are trying to prac...
089: Helping Women Change Careers with Ann Vertel
April 29, 2021 08:00 - 23 minutes - 33.8 MBThe key to success is taking charge. Whether you’re an entrepreneur or an employee, you have to take full responsibility for everything you think, say, and do. That is the only way to show up, step up, and live up to this one-and-only life you’ve been given. I'm honored to have my friend Ann Vertel on the show today to talk more about this. Ann is a motivational psychologist, retired Naval Officer, and high-performance speaker, trainer, coach, and consultant. After retiring from a 20-yea...
088: Becoming an Entrepreneur with Trivinia Barber
April 22, 2021 08:00 - 22 minutes - 33.5 MBMost businesses operate at the expense of the owner’s sanity. Entrepreneurs burn themselves out because they try to do it all. What’s the solution to this problem? Build teams you can trust. This is something that Trivinia Barber experienced firsthand. As a result, in 2012 she founded her company, Priority VA, which is now one of the world’s leading virtual staffing agencies. Trivinia is now a real-world business development pro who helps entrepreneurs scale their businesses, sharpen th...
087: Transitioning to Retirement
April 15, 2021 08:00 - 24 minutes - 35.3 MBThis episode is a little different. It’s not about running your business, but about how to make a transition. Joining us to discuss this is Dan Allen. Dan had a wide-ranging career from which he retired last January. He is experienced in Human Resources, Labor Relations, partnering with senior leaders, collective bargaining, and supporting both manufacturing and admin/professional employee groups. Throughout his career, Dan was a strong leader. Dan also recently posted a summary on Link...
086: Are You Ready for Accelerating Change?
April 08, 2021 08:00 - 16 minutes - 27.6 MBMichael Simmons is an author who has done extensive research on the topic of accelerated change in the workplace. He studied the work of 10 different authors who had written on this issue of the acceleration of digital capitalism and the acceleration of time. Simmons spent over 100 hours reading these top 10 books and articles and provided a summary of all of them in his own article. In this episode, we are talking all about that article. We are discussing the conclusions Simmons came to a...
085: 4 Ways to Help Working Moms During the Pandemic with Linda Wilson
April 01, 2021 08:00 - 36 minutes - 46.3 MBThe pandemic has affected each of us. The impact has been felt differently depending on our place in life, but nobody has emerged unscathed. One segment of the population that has been especially burdened is working moms. Working from home, virtual learning, and continuing motherly duties have made the past year extremely hard for these women. In this episode, I am talking with Linda Wilson about this issue. Linda was head of global manager development at John Deere from 2017 to 2020. Pri...
084: Coaching and Listening with Michelle Luebke
March 25, 2021 08:00 - 30 minutes - 40.7 MBA big part of leadership is coaching. As a leader, you are likely going to coach others and be coached yourself. An important key to coaching is having good listening skills. This skill will not only help you through challenging conversations you are bound to have but will also contribute to your success as a leader in general. I’m so excited to discuss all of this today with Michelle Luebke. Michelle is the founder of Highlight HR Consulting. She has over 20 years of experience in all a...
083: The Crisis in the Manufacturing Workforce
March 18, 2021 08:00 - 13 minutes - 24.9 MBThere is a crisis in the manufacturing workforce. To put it simply, there just aren’t enough workers to meet the workforce demands. Across the country, unemployment is high, and yet there are more than enough jobs in manufacturing--just not enough people. This is the topic we are discussing in today’s episode. We are diving deep into both the causes and effects of this manufacturing workforce crisis. We are also discussing solutions for those of you who work in this industry and are desper...
082: Why Positive, Organizational Change Needs to Start With You, A Conversation with Heather Honig-Schwenneker
March 11, 2021 09:00 - 21 minutes - 31.8 MBThroughout our lives, we will enter seasons of increased responsibility. In these new seasons, we may be expected to be stronger leaders or to take greater initiative for making change happen. Maybe you’ve recently entered a new company or department, moved into a new role within your company, or the expectations for your existing position were updated. In this episode, I’m talking about this with Heather Honig-Schwenneker. I have worked with Heather for many years. She is a true expert i...
081: Why Boomers are Vital for the Future of Work
March 04, 2021 09:00 - 11 minutes - 22.9 MBThe current workforce is becoming more automated than ever. Jobs that were once done manually can now be done by robots. That trend will only continue to grow in the years to come. So, with that on the horizon, why are Boomers vital to the future of work? What value do they bring right now? When workers retire, we often ignore them as part of the workforce. However, they have skills based on their diverse and long experience. Boomers in particular have seen a lot of history. They can sens...
080: How to Improve Your Presentation Skills and Get People to Listen
February 25, 2021 09:00 - 27 minutes - 38 MBWe’ve all attended a presentation only to leave and immediately forget everything we’d learned. Why does this happen? Likely, the presenter wasn’t interactive, didn’t make the presentation fun for everyone, and didn’t tell stories. These common mistakes make the audience bored and unlikely to retain any information. On the other hand, when presenters connect to the right energy, connect with their audiences, and really perform their presentations, the impact is amazing. Both the presenter...
079: “You Don't Have To Do It All” with Melissa Pepper
February 18, 2021 09:00 - 20 minutes - 31.6 MBIs your business growing in a way that easy tasks you used to do now feel like more of a chore? And you feel like you can’t trust to hire anyone because you’re the only one who knows how to do it. Or you probably are the only one at your company. Sooner or later, you know you have to offload some of the work that’s been taking up most of your time and energy. You might not necessarily need a full-time person for your admin, payroll, or HR-related stuff, but you do need someone you can tru...
078: A Leader's Communications During Uncertain Times with Russ Walker
February 11, 2021 09:00 - 17 minutes - 28.8 MBAs leaders, the way we communicate with our customers and employees has changed over the past year. How do you then make sure you’re able to get the right message across to the right audience at the right time? In this episode, we will be talking with Russ Walker, a communications expert who has spent over 30 years of communications experience with Fortune top-100 firms. He provided leadership in corporate communications, executive communications, business communications, acquisitions and...
077: Finding Your Ideal Customer
February 04, 2021 09:00 - 13 minutes - 30.9 MBWhether you’re leading a manufacturing business or you’re a silver entrepreneur, it’s important to be clear on who you’re selling your products, services, or ideas to – literally. You can’t sell to just anyone and everyone. In the end, organizations don’t buy from you, but people do. Today, I’m going to discuss some simple steps to help you create your customer avatar as well as a quick review of value propositions. By having a clear picture of who your ideal customer is, it will be much ...