105: Creating Your Story for an Encore Career

Today, we are going to be talking with Geoff Kullman. Geoff is a direct response copywriter and brand strategist. He helps personal brand businesses build deep connections with their audience and launch significant digital businesses.

To do so, Geoff utilizes the latest in neuroscience, psychology, and influence. He then takes these concepts and uses them to write powerful emails, sales pages, and launch campaigns. Everything Geoff writes for his clients or helps them write provides amazing results. They convert like crazy.

In summary, Geoff helps personal brand businesses find their voice, discover their story, and declare their message to the world. Personally, he has provided me with invaluable insights in just the short time we’ve worked together. 

Today, he is here to help all of you. In this episode, Geoff is sharing some great ideas for people developing Encore Careers to understand the story that they need to tell!

We'll dive deeper into these concepts:

More background of what Geoff does for and with his clients Why it’s important to tell good stories The elements of the “story” you need to tell Mistakes Geoff has seen people make The pieces of material you need to create first How Geoff has worked with people beginning their Encore Careers

Now, for some action steps:

Download the free worksheet: Three Steps You Need for a More Productive Workday Head to Geoff’s Website: https://geoffkullman.com/ Check out Geoff’s podcast: https://podcasts.apple.com/us/podcast/the-psychology-of-copywriting/id1532090887

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I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.

— Lynn

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com