096: Customer Discovery for Your Encore Career

Today’s episode is all about doing customer discovery. If you’re not familiar with this concept, customer discovery is a subset of the business model generation process. It’s probably the most important piece of the lean startup puzzle. 

Take it from the Startup Owner’s Manual itself: “The number one goal of customer discovery {is} turning the founders’ initial hypothesis about their market and customers into facts.”

Have you found a problem that a lot of people want you to solve (or a need they want you to fill)?

Does your solution compellingly solve their problem?

If not, you need to learn how to do customer discovery. On top of that, you have to get out of the building. You need to learn how to get to know and attract customers so that you can provide innovation and new products and services to them. 

In this episode, we will develop your customer discovery plan. I’m going to frame it a little differently for those of you trying to apply this in your encore career. Tune in for some step-by-step ideas on how to get started. 

We'll dive deeper into these concepts:

Ideas from Talking to Humans by Giff Constable. How to define your customer. Deciding what you want to learn. Developing your hypothesis. How to find customers to interview. How to conduct a successful interview. How to make sense of what you learn. Sample customer discovery questions.

Now, for some action steps:

Download the free worksheet: Three Steps You Need for a More Productive Workday Take a look at Talking to Humans: Success Starts with Understanding Your Customers: https://www.talkingtohumans.com/ Check out The Startup Owner’s Manual: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/0984999302 Read “The Ultimate List of Customer Development Questions”: https://mfishbein.com/the-ultimate-list-of-customer-development-questions/

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I thank you so much for being here and I’ll see ya next time on Leading the Factory Forward.

— Lynn

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Episode Credits

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