119: Marketing as a Relationship, Not Just Automation with Duane Zingale

Duane Zingale has made an interesting pivot in his life. He went from working in ministry to working in marketing. In making this transition, he looked deep inside his own life to build his understanding of how he wanted to do marketing. 

Duane thinks in terms of movements and transformation. Marketing is not just about selling to him. As he works with and helps his clients market themselves, he brings them into something deeper: viewing marketing as a relationship.

In this episode, Duane joins us to talk more about this philosophy. He helps us understand some of the ways we can transform our mindset on marketing as well as some concrete steps that we can start taking today to improve our marketing. Throughout this process, we will transform our Encore Careers. Tune in to get started.

We'll dive deeper into these concepts:

How Duane pivoted his life’s work from ministry to marketing How he developed his marketing skills How he brings empathy to marketing Why marketing is not just automation Why we should each seek to lead our own movement and how that connects to marketing Duane’s LISTEN framework How to build relationships through marketing and then funnel those relationships into automation How working with small audiences can be rewarding First steps for new entrepreneurs Why you should just start even if you’re not perfect yet

Now, for some action steps:

Visit Duane’s website: https://www.duanezingale.com/show Check out Marketing Your Movement: marketingyourmovement.com Download the LISTEN Framework: listenframework.com Download the free worksheet: Three Steps You Need for a More Productive Workday Take the Encore Career Clarity Quiz

Connect with Me:

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I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.

— Lynn

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com