Event Experience
100 episodes - English - Latest episode: 7 days ago - ★★★★★ - 21 ratingsEvent Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Episodes
Transforming conferences through AI and event tech with 6sense’s Angela Sadighian
April 22, 2024 04:30 - 38 minutes - 53.5 MBGrab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes. With a focus on 6sense's annual user conference, Breakthrough, Sadighian out...
Mastering the art of experiential marketing in event production with Brad Jackson
April 15, 2024 04:30 - 32 minutes - 44.5 MBIn this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for effici...
Go behind the scenes of White House events with Deesha Dyer
April 08, 2024 04:30 - 31 minutes - 42.6 MBIn this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House. Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of m...
Harnessing the power of content, AI, and data for event success with Natasha Wood
April 01, 2024 04:30 - 24 minutes - 33.8 MBIn this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal int...
Mastering encore-worthy event entertainment with Makenzie Stokel and Channing Moreland
March 25, 2024 04:30 - 31 minutes - 43.8 MBIn this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of...
Harnessing the power of TIME100’s influential people lists for event success with Dan Macsai
March 17, 2024 08:44 - 29 minutes - 40.9 MBIn this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations. He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable huma...
Show me the money: Navigating event sponsorship and strategy challenges
March 11, 2024 04:30 - 46 minutes - 63.8 MBIn this episode, you’ll learn about the evolving landscape of event sponsorships in 2024, providing invaluable insights for event professionals grappling with sponsorship challenges from three industry powerhouses: 1. Arianna Black, Director of Events and Digital Experience for Women In Product 2. Evan Babins, Event Manager for Intuit 3. Jennifer Feeney, Head of Event Sponsorships for The New York Times Together, they explore strategies for engaging sponsors, navigating budget constr...
Corporate social responsibility in events: It’s just good business with Pauline Kwasniak
March 04, 2024 05:30 - 33 minutes - 46.4 MBIn this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events. She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, K...
Mud, music, and grit: Building the ultimate festival community with Billie Jo Aasen
February 26, 2024 05:30 - 37 minutes - 52.2 MBIn this episode of Event Experience, host Rachel Moore sits down with Billie Jo Aasen, CEO of The Festival Company, to dive into the muddy waters of organizing Canada's largest mud and music festival: Extreme Mudfest, a four-day mud and music festival located in Cold Lake, Alberta, Canada. With a decade of experience under her belt — and a journey from aspiring country singer to festival mogul — Aasen shares the highs and lows of festival planning, from the early days of scraping by to the...
Turning post-event data into event success with Nicola Kastner and Jon Wolff
February 19, 2024 05:30 - 39 minutes - 54.7 MBTune in as Host Rachel Moore dives into the intricacies of using post-event data to shape future event successes with industry experts The Event Strategist Founder Nicola Kastner and Lenovo Global Events Manager Jon Wolff. The discussion opens up the challenges of analyzing event data, the potential of AI in streamlining this process, and the practical steps toward transforming these insights into actionable strategies for 2024. Through a blend of expert opinions and actionable advice, t...
Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina
February 12, 2024 05:30 - 37 minutes - 51.2 MBSay hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience. Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable experiences — aka micro-events — that foster genuine connections and trust. For Panyukhina, these smaller events contrast with larger-scale events where such personal engagement is often lacking. ...
Aligning event technology, design, and experience with Google's Ryan Howard
February 05, 2024 05:30 - 32 minutes - 45.3 MBJoin Event Experience host Rachel Moore as she invites Ryan Howard, Senior Technical Program Manager at Google, to delve into the integration of technology in event spaces. Howard has more than 30 years of experience in engineering and technology, and his role at Google involves leading the technological strategy for the giant’s global event spaces, supporting various business units, and driving the company's tech-forward approach to events. Howard also co-leads the Google Experience Inst...
Cultivating event team success and longevity with Ashley Ronkowski
January 29, 2024 05:30 - 31 minutes - 43.5 MBIn this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to event management, emphasizing the importance of being prepared and having a versatile event kit. She discusses her recent role at Calm and her journey through various facets of event planning, from managing social media to leading global events. Ronkowski highlights the signif...
Building community while merging physical and virtual event spaces with Arianna Black
January 22, 2024 08:13 - 34 minutes - 47.8 MBWelcome to the Event Experience podcast by Bizzabo! This episode features Arianna Black, the Director of Events and Digital Experiences for Women in Product. Join Black as she delves into her extensive background in event production and explores her current role at Women in Product. She shares her insights on creating engaging virtual and physical event spaces while emphasizing the importance of community-driven events and boosting sponsor ROI. She also explores how virtual events have ev...
Building an iconic festival experience with SXSW's Hugh Forrest
January 15, 2024 05:30 - 31 minutes - 43.3 MBIn this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental event and its impact on — and takeover of — Austin, Texas. He delves into the complexities of managing a city-wide festival, emphasizing the importance of community engagement and adapting to the changing events landscape. Forrest's insights into fostering community, embracin...
2024 event trends and insights from the industry’s top leaders
January 08, 2024 05:30 - 49 minutes - 68.7 MBJoin us as we dive into the future of event planning! This episode explores event trends and insights for 2024, particularly conscious conferencing, DE&I, sustainability in event planning, the evolving dynamics of sponsorships, and the increasing role of AI and event tech in enhancing attendee engagement. The conversation offers a comprehensive outlook on how these elements will shape the future of events, providing valuable insights for professionals in the field. Tune in to hear host Wi...
Maximizing post-event impact by building a year-round marketing machine
January 01, 2024 05:30 - 50 minutes - 69 MBIn this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo’s VP of Marketing — is joined by this panel of experts: Monique Ruff-Bell, Head of Events, TED Gianna Gaudini, Event Strategist, Advisor, and Author of The Art of Event Planning Anthony Kennada, Cofounder and CEO, AudiencePlus These three industry insiders delve into the essentials of nurturing and converting event-generated leads, fostering communities for brand advocacy, and creatively repurp...
From model and actor to experience-driven event producer with Eric Rutherford
December 18, 2023 05:30 - 27 minutes - 37.3 MBIn this engaging episode of the Event Experience podcast, Eric Rutherford — Senior Producer at 15|40 Productions and former Director of Events at Hollywood Reporter — shares his fascinating journey from being an actor and model to becoming a celebrated event producer. He discusses his passion for creating impactful, emotional experiences through events and his transition into the industry, emphasizing the transformative power of bringing concepts to life. Rutherford delves into his philoso...
Navigating Event Tech and Sustainability with Adam Parry
December 11, 2023 05:30 - 26 minutes - 35.9 MBIn this episode, Adam Parry, the Cofounder and Editor of Event Industry News, shares his extensive experience and insights into the evolving world of event technology and sustainability. He discusses the triumphs and challenges of organizing Event Tech Live and Event Sustainability Live. Parry reflects on the expansion of Event Tech Live into North America and the inaugural Event Sustainability Live. Throughout the conversation, he offers a candid opinion on the current state of event tech...
Harnessing AI in event management with Atlassian's Josh Shepherd
November 27, 2023 05:30 - 24 minutes - 33.1 MBIn this episode, Josh Shepherd, the Head of Event Technology and Innovation at Atlassian, delves into the evolving landscape of event technology. With a rich background working for companies like Microsoft, BW Events Tech, and Swoogo, Shepherd discusses how technology — especially AI — is reshaping attendee experiences in both digital and in-person events. Shepherd shares insights from his role at Atlassian, highlighting how a robust event tech stack is crucial for creating fresh, engagin...
Wheels Up: Crafting Engaging Employee Events with Delta’s Marrah Thomas
November 20, 2023 05:30 - 24 minutes - 33.7 MBIn this engaging episode, we sit with Senior Manager of Global Internal Events and Conferences at Delta Air Lines, Marrah Thomas. She shares insights into the dynamic world of corporate event planning, emphasizing the importance of creating meaningful employee engagement events. Thomas explores the crucial role events play in building company culture and fostering employee engagement, particularly in large organizations like Delta. She also outlines the airline’s approach to large-scale ev...
Shaping events in 2024: Networking, AI, inclusion, sustainability, and more with Will Curran
November 13, 2023 05:30 - 24 minutes - 33.2 MBIn this episode, Event Experience podcast host Rachel Moore interviews Bizzabo Head of Klik Will Curran (aka the founder of Endless Events). Curran discusses the evolution of event management, emphasizing the integration of data analysis and the growing influence of AI in the events industry. He shares his experiences with Klik technology, which provides more in-depth data for in-person events — similar to what was available for virtual events. He also looks back on his predictions for 2...
Crafting captivating events with industry veteran Yvonne McNair
November 06, 2023 05:30 - 22 minutes - 30.5 MBIn this episode, we sit down with Yvonne McNair, the Chief Experience Officer and Founder of Captivate Marketing Group. A two-time Emmy-nominated event producer with 20 years of experience in the events industry, McNair shares her journey from the music industry to establishing her own business. McNair — one of our 2022 Top Event Experience Leaders — is known as a powerhouse behind the scenes, closing deals and sculpting entertainment — one exquisite experience at a time. She has worked ...
How the Financial Times event team drives growth at scale
October 16, 2023 04:30 - 39 minutes - 54.8 MBThis episode — which aired recently as a webinar — provides a deep dive into the strategic world of event management, spotlighting the strategies and experiences of FT Live, the event arm of the Financial Times. Managing Director of FT Live Orson Francescone and Bizzabo’s Experience Lab Head Oren Berkovich explore the nuances of managing and scaling 200+ FT Live events annually. Francescone emphasizes the criticality of comprehensive processes, strategic scaling through investment, and th...
What's changed (and what hasn't) about in-person gatherings
September 25, 2023 04:30 - 52 minutes - 71.7 MBJoin us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo’s in-person B2B conference survey from June 2023. In this podcast episode, you’ll hear from Kathryn Frankson, the Global Director of Marketing for Money 20/20; Carina Bauer, CEO of IMEX — the largest global trade show for the events industry; and Huong Nguyen, the Head of Client Services at Shiloh Events. These industry ex...
Crafting an engaging, quota-crushing sales kickoff
September 18, 2023 04:30 - 43 minutes - 59.8 MBIt's that time again: You're gearing up for your next sales kickoff (SKO). In this episode of Event Experience, we’ll share how you can outdo last year's event, blend education with celebration, and set your sales and go-to-market teams up for a triumphant year ahead. Reimagine your SKO and gain insights to elevate your internal gatherings in this timeless discussion featuring industry experts Kerry Taylor from Workday, Lauren Grady from Vimeo (formerly of Bizzabo!), and Sarah Shaheen from...
Debunking Diversity and Inclusion Myths in the Events Industry with Mita Mallick
September 11, 2023 04:30 - 24 minutes - 34.2 MBIn this episode, we talk with Mita Mallick about how her own event experiences inspired her to write a book debunking myths about inclusion. Mallick is head of inclusion, equity, and impact at Carta and previously led diversity & inclusion and cross-cultural marketing at Unilever. Her inclusive culture-building efforts led to Unilever's gender-balanced management and recognition as the #1 Company for Working Mothers in 2018 and #2 for Best Employers for Women in 2020. She also co-create...
Lights, camera, engagement! Crafting personalized experiences with Dropbox at Sundance
September 04, 2023 04:30 - 24 minutes - 33.5 MBWould you believe that more than half of the feature films at the Sundance Film Festival rely on Dropbox? It’s true! In this episode, we host Vanessa Karlsson Dorau, Head of Global Events and Experiences at Dropbox, as she delves into two powerful engagement activations at the 2023 Sundance Film Festival. Vanessa underscores Dropbox's strategic alliance with IndieWire Studio, which paved the way for meaningful interactions with filmmakers at the world-renowned event. This exclusive event ...
Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer
August 28, 2023 04:30 - 25 minutes - 34.5 MBIn this episode, IMEX CEO Carina Bauer discusses the meticulous planning required to execute large-scale events with her hardworking team of 83. Bauer took on the monumental task of revamping IMEX Frankfurt, which underwent a significant technological shift and a much-anticipated rebrand after two decades. Bauer talks about IMEX’s diverse global audience and how the brand’s objectives transcend mere attendance. She also shares key learnings from Frankfurt that made it easier to overhaul t...
Unboxing Success by Creating Memorable Roadshow Experiences with Evan Babins
August 21, 2023 04:30 - 24 minutes - 33.4 MBIn this podcast episode, Evan Babins, Experiential Marketing Specialist at Bond Brand Loyalty, discusses his experience producing successful roadshow events in four cities for a software client. The events brought together small- to medium-sized businesses in the accounting and financial services industry. Babins sheds light on the complexities of planning successful events and the importance of prioritizing attendee needs, data-driven decision-making, and professional adaptability in the ...
Building Influencer and Partner Relationships While Crafting Immersive Experiences with Mike Allton
August 14, 2023 04:30 - 25 minutes - 34.8 MBIn this episode, Agorapulse Head of Strategic Partnerships Mike Allton dives deep into his experience as an event producer and his journey from virtual events with influencers to hosting the Agency Summit with more than 3,000 attendees. Mike shares insights into marketing tactics and relationship ROI, emphasizing the importance of talking to the target audience to understand their challenges and create events that address their needs. Here’s what you’ll hear about in this conversati...
Empowering Attendees by Delivering Transformative, Actionable Event Takeaways with Howard Givner
August 07, 2023 05:00 - 23 minutes - 32.3 MBIn this episode, hear from Howard Givner, Senior Vice President of Knowledge and Innovation at PCMA (Professional Convention Management Association), as he shares insights on creating meaningful event experiences and discusses EduCon. You may also know Givner as the former founder and CEO of the Event Leadership Institute, which PCMA acquired. Tune in to this episode to learn more about empowering attendees with actionable takeaways to create truly transformative experiences. Plus, hear ab...
Creating Memorable Events Through Attendee Obsession and Unconventional Experiences with Liz King Caruso
July 31, 2023 08:01 - 24 minutes - 33 MBIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Liz King Caruso, CEO and Chief Event Strategist of Liz King Events, to explore the power of attendee obsession in event planning. With more than 13 years of experience in the industry, Liz shares her insights on designing events that allow participants to be themselves and connect authentically. The discussion centers on a recent event Liz organized for a foundation client with the goal of bringing their empl...
Achieving Event Scalability with Standardization, Localization, and Continuous Learning with Mathias Sondermann
July 24, 2023 04:30 - 21 minutes - 29.7 MBIn this episode, Mathias Sondermann talks about SAP’s Sapphire and embracing standardization for scalability, the importance of localization, and the power of continuous learning. Meet Senior Director of Events Mathias Sondermann, who has been with SAP for more than 15 years. In this episode, he takes us into SAP's largest customer-facing event, Sapphire, and does a bit of cultural globetrotting as he discusses the power of standardization, regional adaptation, and continuous learning — al...
Exploring How To Foster Belonging in Event Design at IMEX Frankfurt with Naomi Clare Crellin
July 17, 2023 04:30 - 22 minutes - 31.5 MBIn this episode, you’ll hear from Storycraft Lab’s Naomi Clare Crellin about facilitating a popup activation of taking the Google Xi (Experience Institute) community to IMEX Frankfurt. Naomi Clare Crellin is the founder and CEO of Storycraft Lab and editor and host of the Futures Forum, an innovation think tank. Her activation’s goal was to explore the Xi Days case study — from the launch of the Neu Project at IMEX 2022 to the recent Xi Days event — and the many industry tools and framewo...
Organizing a Personalized, Inaugural Marquee Event for Airtable with Gianna Gaudini
July 10, 2023 10:00 - 24 minutes - 33.1 MBIn this episode of Event Experience, you’ll learn how Airtable Head of Events Gianna Gaudini planned and executed the brand’s inaugural marquee event, the Airtable Leaders Forum (ALF). The team at Airtable designed ALF to accomplish multiple goals for different audiences, including driving pipeline, announcing a new category, and showcasing thought leadership from the CEO. Gaudini shares the ins and outs of the event planning process and setting goals for ALF, including the strategic decis...
Sponsorship Hacks: Creative Strategies for the Modern Events Era
September 19, 2022 04:30 - 38 minutes - 35.3 MBAshley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new event sponsors and retaining current ones.
Rethinking Attendee Networking To Drive Meaningful Connections
September 06, 2022 03:59 - 25 minutes - 23.4 MBKelly Hoey dismantles everything you thought you knew about event networking in the wake of the COVID-19 pandemic.
Elevate the Debate: Addressing the Events Industry’s Hottest Topics
August 22, 2022 04:15 - 31 minutes - 28.6 MBJulius Solaris, Alon Alroy, and Nicola Kastner sit down for a lively discussion about the event industry’s most pressing issues.
Ask the Experts: A Playbook To Nail Your Next IRL Event
August 08, 2022 04:01 - 31 minutes - 29.2 MBMonique Ruff-Bell, Tania Capaz, and Paul McAvinchey join Kyana Shamloo to look back at the past six months of in-person events and explore what the future holds.
Leveling Up From Event Manager to Event Experience Leader
July 25, 2022 03:59 - 30 minutes - 27.5 MBDevin and Daphne discuss the new role of the Event Experience Leader and the skillset needed to thrive in the evolving events environment.
Creating Experiential Moments That Matter with Candina Weston and Liz Lathan
July 11, 2022 04:30 - 33 minutes - 30.3 MBCandina and Liz discuss building intention into every stage of the attendee journey. You’ll learn digital and event design strategies to grow your audience and enhance the experience from beginning to end.
Julius Solaris, Boldpush: The State of the Events Industry
June 13, 2022 04:30 - 46 minutes - 42.5 MBIn this episode, we talk with Julius Solaris, one of the most influential people in the events industry, well-followed for his research and analysis. He has founded several companies, including EventMB, which was acquired by Skift in 2019 and recently rebranded as Skift Meetings. Solaris is the founder of Boldpush, a management consulting agency for the event industry. He is a frequent keynote speaker at events all over the world. Here’s what you’ll hear about in this conversation: The st...
Rachel Heller, Bizzabo: Championing Diversity, Equity, and Inclusion in Your Event Strategy
June 06, 2022 04:30 - 29 minutes - 26.9 MBIn this episode, we talk with Bizzabo's Rachel Heller about how to champion DE&I at every stage of your event plan. Rachel Heller is an event content professional with more than a decade of experience working in the technology space on events ranging from 50 to 50,000 attendees. Heller leads content strategy for Bizzabo-hosted events and contributes to programming for additional thought leadership initiatives. She is a member of the Event Content Council and has held event content strate...
Ryan Schefke and Brad Froese, Captello: Fostering Engagement at Events
May 23, 2022 04:30 - 39 minutes - 35.8 MBIn this episode, we talk with Ryan Schefke and Brad Froese about new ways to increase engagement at events. Ryan Schefke is the Founder and CEO of Captello, a premier end-to-end lead capture and event engagement software platform. Brad Froese is a marketing professional with over 20 years of experience in network television, public speaking, magazine publication, non-profit, and SaaS marketing. Here’s what you’ll hear about in this conversation: Overcoming the challenges of engageme...
Ryan Schefke and Brad Froese on Fostering Engagement at Events
May 23, 2022 04:30 - 39 minutes - 35.8 MBIn this episode, we talk with Ryan Schefke and Brad Froese about new ways to increase engagement at events. Ryan Schefke is the Founder and CEO of Captello, a premier end-to-end lead capture and event engagement software platform. Brad Froese is a marketing professional with over 20 years of experience in network television, public speaking, magazine publication, non-profit, and SaaS marketing. Here’s what you’ll hear about in this conversation: Overcoming the challenges of engageme...
Orson Francescone, Financial Times: Building Community Through Strategy Events
May 16, 2022 04:30 - 40 minutes - 37 MBIn this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach. Francescone has worked in the B2B media and events industry for more than 15 years. He has led global conference and exhibitions businesses for Euromoney Institutional Investor, and Haymarket Media Group. Since November 2019, he has been managing director of FT Live, the global event business of the Financial Times. Thr...
Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy
May 09, 2022 04:05 - 34 minutes - 31.5 MBIn this episode, we welcome back Nicola Kastner to the show to talk about the power of data to define event strategy and how to start to rethink the ‘why’ behind events. Nicola Kastner is a multidimensional event trailblazer, Nicola has led from both the brand and agency sides of the business. She is the Founder of The Event Strategist, a boutique consultancy firm that offers event strategy advisory services to global brands to help them successfully optimize their event experiences to dri...
Developing a Data-Driven Event Strategy with Nicola Kastner
May 09, 2022 04:05 - 34 minutes - 31.5 MBNicola Kastner talks about the power of data to define event strategy and rethinking the ‘why’ behind events.
Event Success with Alon Alroy and Eran Ben-Shushan
May 09, 2022 04:00 - 34 minutes - 31.9 MBIn this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. They also happen to be two of the three founders of Bizzabo, Eran Ben-Shushan and Alon Alroy! Eran Ben-Shushan is Bizzabo’s Co-Founder and CEO. For three consecutive years, Eran has been recognized as The Software Report’s Top 50 SaaS CEOs. In 2021, he was named to Goldman Sachs’s “100 Most Intriguing Entrepreneurs,” Business T...