Harnessing the power of TIME100’s influential people lists for event success with Dan Macsai
Event Experience
English - March 17, 2024 08:44 - 29 minutes - 40.9 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations.
He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable human element in the age of AI. This episode provides a unique look into the strategies that make TIME's events successful, the power of lists in fostering community, and the evolving landscape of event planning in 2024.
Here’s what you’ll hear about in this conversation:
1. How TIME's editorial lists serve as a core strategy for developing meaningful events and fostering influential communities
2. The challenges, importance of community grace, and thrill of expanding TIME's global footprint in uncharted territories like Africa
3. The importance of meeting attendee expectations to deliver more than just a one-off gathering
For the full transcript and additional show notes, visit https://www.bizzabo.com/podcast/dan-macsai-TIME100-events