What's changed (and what hasn't) about in-person gatherings
Event Experience
English - September 25, 2023 04:30 - 52 minutes - 71.7 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo’s in-person B2B conference survey from June 2023.
In this podcast episode, you’ll hear from Kathryn Frankson, the Global Director of Marketing for Money 20/20; Carina Bauer, CEO of IMEX — the largest global trade show for the events industry; and Huong Nguyen, the Head of Client Services at Shiloh Events.
These industry experts agree that in-person events are still the most valuable marketing channel and networking ecosystem for businesses but also acknowledge the rising cost of attendance and the need to compete with virtual events.
Here’s what you’ll hear about in this conversation:
Why in-person events are the most valuable marketing channel and networking ecosystem for businesses
How to deliver networking and learning experiences that are valuable to attendees
Tips on how to overcome and solve current challenges and address the attendee preferences
Mentioned in This EpisodeState of in-person B2B conferences report
Note: This podcast episode originally aired as a webinar in September 2023. Want to watch the webinar? It’s available on-demand here.