Rising above the bounce: Advanced email strategies for event professionals

In this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts: 

➡️ Kendra Ellis, former director of client services at SmartBug Media and current Sr. Director of Growth Marketing at RevPartners

➡️ LaShanda Jackson, global director of lifecycle marketing at Intuit Mailchimp

➡️ Ghazwan Almoazen, global experiential marketing demand and communications director at DocuSign

The discussion highlights the importance of aligning email marketing with attendee expectations and leveraging analytics to drive continuous improvement.

Here’s what you’ll hear about in this conversation:

1) How to craft emails with engaging subject lines and compelling calls to action that stand out in crowded inboxes

2) The importance of list segmentation and personalization in boosting email engagement rates

3) Insights into the role of analytics and automation in optimizing email campaigns and improving event marketing outcomes

For more insights and the full transcript, visit https://www.bizzabo.com/podcast/event-email-marketing-challenges