Event Experience
104 episodes - English - Latest episode: 12 days ago - ★★★★★ - 21 ratingsEvent Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Episodes
Carina Bauer, IMEX: Sustainability, Mental Health and Coffee
July 03, 2019 10:26 - 37 minutes - 86.5 MBCarina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. Carina’s been named one of the 25 Most Influential People in the Meetings Industry and one of the Top 25 Women in the Meetings Industry. She has held numerous positions in MPI, is a winner of ICCA’s 2018 Inspirational Women Awards, and is a member of the board of directors at the SITE ...
Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated
June 26, 2019 10:23 - 41 minutes - 95.2 MBIn this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world. In addition to his role in curating content, Hugh is the Director of SXSW Interactive Festival. He has been with SXSW since 1989 and was their first full-time emp...
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events
June 21, 2019 14:37 - 38 minutes - 89 MBKira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more. Kira oversees live journalism events for all of the brands within Barron's Group, including Barron's, MarketWatch, Mansion Global, Penta and Financial News. She also oversees brand marketing and business strategy for s...
Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit
June 20, 2019 21:58 - 32 minutes - 73.9 MBLindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. Lindsay is the mastermind of ONWARD, Yext’s award-winning annual flagship conference. In 2018, ONWARD brought together nearly 6,000 in-person attendees and over 1,000 virtual ones. Lindsay is a Salesforce alum and was named to the 2018 list of DMN’s Marketing Hall of Femme & Wom...