Event Experience
104 episodes - English - Latest episode: 12 days ago - ★★★★★ - 21 ratingsEvent Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Episodes
Orson Francescone, Financial Times: Building Community Through Strategy Events
May 16, 2022 04:30 - 40 minutes - 37 MBIn this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach. Francescone has worked in the B2B media and events industry for more than 15 years. He has led global conference and exhibitions businesses for Euromoney Institutional Investor, and Haymarket Media Group. Since November 2019, he has been managing director of FT Live, the global event business of the Financial Times. Thr...
Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy
May 09, 2022 04:05 - 34 minutes - 31.5 MBIn this episode, we welcome back Nicola Kastner to the show to talk about the power of data to define event strategy and how to start to rethink the ‘why’ behind events. Nicola Kastner is a multidimensional event trailblazer, Nicola has led from both the brand and agency sides of the business. She is the Founder of The Event Strategist, a boutique consultancy firm that offers event strategy advisory services to global brands to help them successfully optimize their event experiences to dri...
Developing a Data-Driven Event Strategy with Nicola Kastner
May 09, 2022 04:05 - 34 minutes - 31.5 MBNicola Kastner talks about the power of data to define event strategy and rethinking the ‘why’ behind events.
Event Success with Alon Alroy and Eran Ben-Shushan
May 09, 2022 04:00 - 34 minutes - 31.9 MBIn this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. They also happen to be two of the three founders of Bizzabo, Eran Ben-Shushan and Alon Alroy! Eran Ben-Shushan is Bizzabo’s Co-Founder and CEO. For three consecutive years, Eran has been recognized as The Software Report’s Top 50 SaaS CEOs. In 2021, he was named to Goldman Sachs’s “100 Most Intriguing Entrepreneurs,” Business T...
The Rise of Event Experience ft. Eran Ben-Shushan and Megan Murphy
October 04, 2021 20:00 - 51 minutes - 46.8 MBEran (guest speaker), Megan Murphy (guest speaker), and Devin (host) discuss the Event Experience category and its origins in the evolving expectations and challenges of event organizers.
Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World
August 05, 2021 14:00 - 52 minutes - 119 MBKim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. Kim leads the global event team at INBOUND, one of the most well-respected B2B events in the industry. Since 2014, Kim has grown the Global Events team from 2 to 20+ people and grown INBOUND registrants from 7,500 to 26,000+ and many more virtual attendees in 2020. Under Kim's leadership, ticket and s...
Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry
July 01, 2021 09:30 - 48 minutes - 67.2 MBRichard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly’s unparalleled expertise in cultural storytelling, community building and experience creation. With over 25 years of experience, Richard has held a variety of executive roles within global agency networks. Most recently, Black was Chief Growth Officer at...
Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey
June 16, 2021 09:30 - 41 minutes - 94.3 MBRex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future. Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled proj...
Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio
June 02, 2021 14:00 - 36 minutes - 83.4 MBKeyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. Keyana spearheads production for Spotify’s largest executions at industry events such as Cannes Lions and other global tentpoles, as well as major owned events like Stream On. Keyana has spent her career in event production with a focus on media and entertainment brands, executing bo...
Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events
May 19, 2021 09:30 - 45 minutes - 104 MBSean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since graduating from the Cannes Lions School, Sean has worked in multiple different creative capacities and has helped many clients and companies successfully connect with their audiences through event marketing. As the Experiential Marketing Lead at Pinterest in Europe, Sean creates live events and experiential marketing campaigns that engage their commu...
Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event
May 05, 2021 09:30 - 34 minutes - 79.1 MBBrad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid. Brad joined the Markey's team in 1994 as a driver/rental technician and quickly learned all facets of the event industry. He was soon promoted to management and took over Markey’s in-house services at multiple hotel facilities in the Indianapolis area. Now as the General Manager at Markey’s Rental and Stagi...
Joey Graziano, NBA: How The NBA Designed The Bubble
April 22, 2021 09:30 - 27 minutes - 61.9 MBJoey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA. Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee global events, including the NBA All-Star Game, NBA Finals presented by YouTube TV, and NBA draft. He and his team also orchestrated the NBA Bubble.
Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy
April 07, 2021 09:30 - 34 minutes - 78.1 MBJessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at Movable Ink for 6 years, holding 4 roles within the marketing team. As Vice President of Marketing at Movable Ink, Jessica leads a team responsible for all global performance marketing activities including demand generation, ABM, client, partner, ...
Angel Micarelli, Cramer: Atomizing Content to Drive Attendee Experience
March 25, 2021 09:30 - 31 minutes - 71.3 MBAngel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their audiences through carefully crafted messaging. As the Senior Vice President of Strategy and Content at Cramer, Angel helps their clients realize their vision through marketing and events. With over 20 years of experience, she offers clients the unique talent of conveying complex...
Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events
March 11, 2021 10:30 - 34 minutes - 79.9 MBStacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning audience needs with brand go-to-market strategy and desired outcomes, Stacey leads teams from ideation through implementation while identifying transformational efficiencies and improvements. Stacey is currently Director, Audience Engagement and Global Events for Siemens Digital In...
Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors
December 10, 2020 10:30 - 44 minutes - 102 MBAdele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI. Adele has spent over a decade following her passion for media and events from London to New York City. She started at Haymarket Media 14 years ago as a senior sales executive, working her way up, and now leads the events team as the Vice President of e...
Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events
November 11, 2020 10:30 - 32 minutes - 73.9 MBDonna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to featuring speakers and influencers that resonate with your audience. As the Vice President of Events Management at National Urban League, Donna Stewart brings over 20 years of experience developing brand strategies for experiential touchpoints...
Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing
October 28, 2020 09:30 - 43 minutes - 100 MBKyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He also shares his thoughts on following your passion, building a 5-year plan, the value in turning virtual events into campaigns, and how he and his team have been adjusting to the new skills and circumstances of 2020. As the Head of XM Events at Qualtrics, Kyle oversees the eve...
Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds
October 16, 2020 12:00 - 43 minutes - 99.4 MBLauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit sector, and how the events team at the National Audubon Society is creating engaging virtual events now and planning for the future. As the Director of Events and Engagement Programs at the National Audubon Society, Lauren oversees the events program taking place across the...
Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events
September 22, 2020 04:00 - 35 minutes - 80.9 MBJennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find. Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conferences division at Dow Jones and spent 10+ years in media and commun...
Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry
April 15, 2020 09:00 - 44 minutes - 103 MBMarco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy. Marco has more than 25 years of intensive experience as Co-Founder and CEO in media, technology, and the events industry companies. In this capacity, he sits on Boards of Directors as well as on advisory boards and he assists co-founders and CEOs in consultative capacities to help drive business planning, growth, and strategy.
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
April 01, 2020 14:20 - 38 minutes - 87.1 MBSara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more. Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Even...
Nani Shaffer, Demandbase: The Power of Events in ABM
March 18, 2020 09:00 - 38 minutes - 17.9 MBNani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams. Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing organization and oversees the strategy and execution of integrated ...
Heather Odendaal, WNORTH: From Grassroots to a Global Brand
March 04, 2020 09:00 - 34 minutes - 80 MBHeather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand. Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an accomplished entrepreneur and event producer. She has worked on Canada’s most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival, and the Vancouver 2010 Wi...
Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning
February 19, 2020 10:00 - 37 minutes - 85.8 MBGianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more. Gianna is an award-winning Executive Event Producer and author of The Art of Event Planning with over 15 years of experience in the marketing and hospitality industry. Gianna is currently the Global Director, Head of Events for the SoftBank Vision Fund, and previously ran events for Google’s Events and Experience team for 9+ y...
Erin Flannery, Lattice: Kickstarting an Event Program
February 05, 2020 10:00 - 38 minutes - 87.3 MBErin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more. As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops and Lattice’s inaugural conference—Resources for Humans Live.
Chris Duke, Rubrik: Empathy in Events
January 22, 2020 09:00 - 44 minutes - 101 MBChris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition strategy, working with agencies, and his final verdict on the latest entry in the Fast and Furious franchise. Chris oversees Rubrik's global event program. Before joining Rubrik, Chris worked at brands like DC Shoes, Red Bull, and GoPro—granting him a unique B2C perspective on B2...
Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread
January 08, 2020 10:00 - 32 minutes - 74.3 MBTrista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell yourself short when interviewing for your next role. Trista leads all global events for Salesforce Ventures. In 2018 she was selected for Event Marketer's list of 35 National Experiential Event Professionals under 35 for her work at AOL and on Drea...
Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership
December 18, 2019 10:30 - 36 minutes - 83.7 MBMonique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the globe. Monique is the Event Director at Money 20/20 USA and VP of Events at its parent company Ascential plc. Monique’s responsibilities include setting the show vision and strategy with the Global President, plan execution, P&L management, and sales and marketing support an...
Andréa Long, Twilio: Driving Diversity and Inclusion Through Events
December 11, 2019 11:30 - 34 minutes - 78.2 MBAndréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, and weighted blankets. Prior to Twilio, Andréa managed branding, marketing, and events on the recruiting team at Lyft, co-led Lyft's black employee resource group, and launched the company's first series of events celebrating Black History Month. She also co-founded Our Collective, ...
Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)
December 04, 2019 10:00 - 51 minutes - 117 MBHelen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. Helen owns Twitter's presence at large events like South by Southwest, Cannes, and CES. Prior to Twitter, Helen led events at Toys "R" Us and Nickelodeon, founded and managed her own event production company, and spent several years working on David Letterman's Tonight Show...
Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain
November 20, 2019 10:00 - 43 minutes - 98.5 MBKaren Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land. At LinkedIn, Karen oversees the strategy and execution of roughly 200 proprietary events across the globe. Prior to LinkedIn, Karen had the opportunity to lead events at companies like Cisc...
David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events
November 13, 2019 09:00 - 49 minutes - 113 MBDavid Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant recs. David founded Bizbash back in 2000 with the idea of creating the first marketplace for events and meeting professionals. Since then, BizBash has become a leading voice in the industry—boasting digital and print offerings, and producing the city-spanning BizBash Live event...
Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
October 30, 2019 10:30 - 44 minutes - 101 MBNicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship conference. Along the way we discussed ABM strategy, creating data-driven content journeys, what IKEA, Disney World and grocery shopping have to do with professional events, and why it pays to be an Excel nerd. Working alongside the Head of Global events, Nicola is in charge of overseeing SAP’s event strategy. Before Nicola formally joined the team in 2...
Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact
October 23, 2019 09:30 - 57 minutes - 130 MBDevin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when it comes to diversity and inclusion. By the time Devin joined PTC in 2016, he had already spearheaded the growth of HubSpot’s INBOUND event, overhauled the event program at the American Red Cross, and spent nearly 6 years orchestrating conferences and trade shows at his own e...
Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat
October 16, 2019 10:30 - 36 minutes - 83.2 MBJanna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders. Janna joined Drift in 2017 to help take the team’s event strategy to the next level. Prior to Drift, Janna accumulated over 8 years of event experience from working at brands like HubSpot, Kayak.com, and TomTom.
Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event
October 09, 2019 09:00 - 44 minutes - 101 MBVasil Azarov (Founder, Growth Marketing Conference) shares how to launch an event from scratch, how to collaborate with partners and sponsors, the best channels for driving growth, the emergence of the “event marketing” category, and wine. Since founding GMC, Vasil has scaled it to over 106K members. He is also the CEO of Startup Socials—which is dedicated to providing resources for founders—and has worked with large brands like IBM and Delta Airlines and high growth startups like Autopilo...
Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling
October 02, 2019 09:00 - 43 minutes - 99.9 MBAlyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson made went from being a pharmacist to a global marketing VP. For the past three years, Alyson has been on a mission to spread awareness around Intel’s B2B Operations. Before working at Intel, Alyson spent 15 years at Hewlett-Packard which culminated in her role as Vice President of Ameri...
Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware
September 25, 2019 09:00 - 40 minutes - 92.7 MBEleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk in a compliance-heavy industry, and owning mistakes. Between Eleni's current role at KPMG and her 13 years of leading the events team at Weil, Gotshal & Manges, Eleni has spent much of her career spearheading events for professional services o...
Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech
September 18, 2019 09:00 - 35 minutes - 82.2 MBJoey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of event technology, and how events are helping to democratize the startup landscape. Leading the operations behind Disrupt and TechCrunch’s events and advertising programs, Joey has been with TechCrunch for over seven years. During that time has seen first-hand how the organization’s event prog...
Andrea Rosen, 99U: The Art of Curating Creativity
September 11, 2019 09:00 - 38 minutes - 88.6 MBAndrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos. Having lead the marketing team at a company that serves architects and press relations for a music festival, Andrea has a long career of working in marketing roles for creative audiences. She is passionate about curation and has an encyclopedic knowledge of trends, influencers,...
Steve Randazzo: Authenticity and the Power of Brand Experiences
September 04, 2019 09:00 - 38 minutes - 87.8 MBSteve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose. Steve has worked with clients like The Walt Disney Company, Hewlett-Packard, Anheuser-Busch, Citgo, the NBA, and many other great organizations. He's also the author of Brand Experiences: Building Connections in a Digitally Cluttered World.
Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation
August 28, 2019 09:00 - 35 minutes - 80.8 MBKarl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. Karl has a long history of working in events and festivals from the Shorty Awards to the Lions Festival and Clio Awards—among others. He’s worked with leading brands like The Hollywood Reporter, Billboard, and Adweek. In 2012, he was named the Most Innovative Event Pro by Bi...
Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow
August 21, 2019 10:00 - 39 minutes - 89.4 MBChardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of knowing that not everyone is going to like you—and why that shouldn’t hold you back. With over 10 years of experience in media marketing—at brands like Time, New Bay Media, and American Express—Chardia has achieved a comprehensive understandi...
Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on
August 13, 2019 09:00 - 43 minutes - 99.7 MBHeather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four pillars of the Cisco Live brand, and the value of technology in creating agency for attendees. Heather has worked in events at Cisco for over 14 years. As the head of Cisco Live, she combines the skills of a COO and CFO with a keen focus on attendee and customer experience. Before working at Cisco, Heather worked in weddings, catering and incentive t...
Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
August 06, 2019 13:42 - 24 minutes - 28.8 MBAllen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of. Allen has worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries. He has over 15 years of brand, marketing and advisory experience—and now heads marketing and growth efforts at MC², an award-winning globally-recognized brand experienc...
Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”
July 30, 2019 10:00 - 35 minutes - 81.2 MBKendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency. Before founding LOUDER, Kendyl worked with heavy-hitting PR and marketing firms like Fleishman-Hillard, Octagon, Inspira Marketing Group and Peppercom. She also has some in-house experience under her belt at Benjamin Moore.
John Heiman, Sprint: Empathy, Event ROI, and Fortnite
July 23, 2019 12:18 - 36 minutes - 83.2 MBJohn Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite. For over 32 years, John has worked in different roles at Sprint. Today, he oversees programs around executive briefing centers, corporate events, sports & entertainment sponsorships and consumer and B2B experiential ini...
Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
July 16, 2019 10:00 - 42 minutes - 98.2 MBColleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, and Space Jam. Having been with the company for more than 25 years, Colleen is an eyewitness to how the company has evolved. She has worked with a number of different departments in different roles, ultimately leading to her current role as head of the company’s events pro...
Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events
July 10, 2019 10:00 - 43 minutes - 99.7 MBDana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with resiliency. At InVision, Dana oversees over 150 events worldwide. She previously worked at Tableau where she grew the annual Tableau Conference from roughly 1,200 -12,000 total attendees in four years.