![Event Experience artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts113/v4/3e/85/92/3e859269-518f-5040-b230-3fabe3a58386/mza_8461663431380706214.png/100x100bb.jpg)
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Event Experience
English - April 01, 2020 14:20 - 38 minutes - 87.1 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Nani Shaffer, Demandbase: The Power of Events in ABM
Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.
Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Event Solutions.