![Event Experience artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts113/v4/3e/85/92/3e859269-518f-5040-b230-3fabe3a58386/mza_8461663431380706214.png/100x100bb.jpg)
Nani Shaffer, Demandbase: The Power of Events in ABM
Event Experience
English - March 18, 2020 09:00 - 38 minutes - 17.9 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Heather Odendaal, WNORTH: From Grassroots to a Global Brand
Next Episode: Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing organization and oversees the strategy and execution of integrated programs.