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John Heiman, Sprint: Empathy, Event ROI, and Fortnite
Event Experience
English - July 23, 2019 12:18 - 36 minutes - 83.2 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.
For over 32 years, John has worked in different roles at Sprint. Today, he oversees programs around executive briefing centers, corporate events, sports & entertainment sponsorships and consumer and B2B experiential initiatives.