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Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events
Event Experience
English - September 22, 2020 04:00 - 35 minutes - 80.9 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find.
Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conferences division at Dow Jones and spent 10+ years in media and communications.