Maximizing post-event impact by building a year-round marketing machine
Event Experience
English - January 01, 2024 05:30 - 50 minutes - 69 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo’s VP of Marketing — is joined by this panel of experts:
Monique Ruff-Bell, Head of Events, TED
Gianna Gaudini, Event Strategist, Advisor, and Author of The Art of Event Planning
Anthony Kennada, Cofounder and CEO, AudiencePlus
These three industry insiders delve into the essentials of nurturing and converting event-generated leads, fostering communities for brand advocacy, and creatively repurposing event content to extend reach and engagement. Ruff-Bell shares insights on creating emotive experiences that foster long-term community engagement, while Kennada discusses the importance of audience data in shaping event content. Gaudini emphasizes the need for a strong sales enablement strategy and the benefits of diversifying content formats to cater to different audience preferences.
The conversation illuminates how to harness the power of events for sustained marketing success, leveraging technology and innovative strategies to maintain engagement throughout the year.
Here’s what you’ll hear about in this conversation:
The importance of pre-planning and building a solid sales enablement strategy before each event to ensure actionable outcomes and sales success
Strategies for creating and sustaining engaging event communities by focusing on emotive experiences and continuous interactions
Insights on how to effectively repurpose and diversify event content across different platforms for extended audience reach and engagement
Mentioned in This EpisodeThe state of in-person B2B conferences
The Art of Event Planning (book)
Note: This podcast episode originally aired as a webinar in December 2023. Want to watch the webinar? It’s available on-demand here.