Corporate social responsibility in events: It’s just good business with Pauline Kwasniak
Event Experience
English - March 04, 2024 05:30 - 33 minutes - 46.4 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events.
She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, Kwasniak aims to make CSR an industry standard, underscoring the role of events in driving social change and fostering a sense of community.
Here’s what you’ll hear about in this conversation:
1) How incorporating CSR into events boosts marketing, enhances brand image, and meets attendee expectations for social impact
2) Why CSR initiatives must resonate with an event’s audience and stakeholders in a meaningful way to create a memorable experience and amplify social impact.
3) The trend toward showcasing social impact footprints and how growing CSR initiatives indicate a greater expectation for events to contribute positively to societal and environmental causes
For the full transcript and additional show notes, visit www.bizzabo.com/podcast/pauline-kwasniak-CSR-in-event-management