Harnessing AI in event management with Atlassian's Josh Shepherd
Event Experience
English - November 27, 2023 05:30 - 24 minutes - 33.1 MB - ★★★★★ - 21 ratingsMarketing Business Management events eventexperience eventmarketing eventprofessionals eventsindustry inperson leadership management marketers marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Josh Shepherd, the Head of Event Technology and Innovation at Atlassian, delves into the evolving landscape of event technology. With a rich background working for companies like Microsoft, BW Events Tech, and Swoogo, Shepherd discusses how technology — especially AI — is reshaping attendee experiences in both digital and in-person events.
Shepherd shares insights from his role at Atlassian, highlighting how a robust event tech stack is crucial for creating fresh, engaging experiences. The conversation also explores the evolving nature of in-person and digital events post-COVID, underscoring the need to differentiate these experiences based on attendee needs and interactions.
Here’s what you’ll hear about in this conversation:
The significance of adopting a digital-first mindset in event planning
The innovative uses for AI in events, from content indexing to creating personalized engagement pathways for attendees
The need to focus on the attendee experience to craft events that resonate
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