Growth Colony: Australia's B2B Growth Podcast
334 episodes - English - Latest episode: 3 days ago -We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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Episodes
Ronan Bray from Drift: The Role of Conversational Marketing in ABM
July 20, 2022 06:00 - 30 minutes - 27.8 MBDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin Hoda chats with Ronan Bray, Head of Marketing (APAC) at Drift about the role of conversational marketing and ABM. With over 15 years of experience in B2B tech with a focus on growth, automation, digital and strategy, Ronan has founded three companies, two of which he...
Roey Balbus: What You Need to Know About Marketing Operations
July 13, 2022 06:00 - 31 minutes - 28.7 MBShahin chats with Roey Balbus, Chief Operations Officer at TradeSquare, about everything marketing operations. Known for his unrelenting passion for people, marketing and strategy, Roey connects industry professionals, specifically in retail and healthcare, with Australia’s biggest brands through learning, collaboration and strategic partnerships. With years of experience in brand development, operations, strategy, partnerships, sales and people management, it has led Roey to do what ...
Greg Nutter: How Marketers Should Approach Complex Sales
July 06, 2022 06:00 - 28 minutes - 26.4 MBShahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers should know from the sales side of the equation. Greg helps business owners and senior sales and marketing executives solve revenue growth problems through direct, indirect, or multi-channel sales models. With over thirty-five years of experience, he has worked with a wide range of companies to develop strategies, programs, processes, and t...
Tim Beveridge: How to Choose Between an Agency or Client-Side Role
June 29, 2022 06:59 - 45 minutes - 42 MBShahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side. Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side rol...
Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos
June 22, 2022 06:00 - 39 minutes - 35.7 MBShahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional silos. With over 19 years of experience in marketing and communications, Soumyajit is passionate about digital marketing in the technology B2B space. He's worked with leading global technology companies such as Google, Accenture, IBM and Amazon, and has been responsible for working on and spearheading various digital marketing projects, bui...
Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way
June 15, 2022 06:00 - 33 minutes - 30.7 MBShahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to-market strategies and what other marketers can learn from the process. Vincent is responsible for Salesforce’s sales, analytics and platform go-to-market across the Asia-Pacific. Working to ensure an open line of communication between customers and product management, as well as educating the market on the opportunities possible using Sales...
Daniel Priestley: How to Get Oversubscribed for Your Next Campaign
June 08, 2022 06:00 - 35 minutes - 32.4 MBHost Shahin Hoda chats with Daniel Priestley, Co-Founder of Scoreapp, about how B2B marketers can create campaigns that will generate interest from their target audience, sustain that interest and then turn it into business metrics. Starting with nothing, Daniel has built valuable and scalable businesses in Australia, the UK, the US, Canada and Singapore. Daniel’s Mission is to develop entrepreneurs who stand out, scale-up and make a positive impact in the world. Daniel Priestley is t...
Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team
June 01, 2022 06:00 - 36 minutes - 33.6 MBIn this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them. Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion. Read the show notes: https://xgrowth.com.au/b...
Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing
May 25, 2022 06:00 - 46 minutes - 42.8 MBIn this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target. He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing init...
Rebroadcast | EP# 13 Nick Morgan: The Future of Video Marketing
May 18, 2022 06:00 - 25 minutes - 23.2 MBShahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video. Shahin & Nick dive deep into the current state of video, and how the 2nd wave of digital video is emerging. They discuss how the fundamental ways organisations create video and how consumers interact with said video are changing. Nick is an entrepreneur, an experienced strategist, and a product guy, Nick believes in the power of technology to elevate business success a...
Alex Colvin: How to Stop Relying on NPS
May 11, 2022 06:00 - 36 minutes - 33.1 MBShahin Hoda chats with Alex Colvin, CEO at Pendula, about why marketers should stop looking at NPS as the holy grail of metrics when it comes to customer retention and what to do instead. As Pendula’s CEO, Alex creates and manages both the vision and mission of the business. Never one to shy away from a challenge, he takes great pride in showcasing how the company can signal a gear change to new and prospective customers. Alex believes that Pendula is primed to be a benchmark platform,...
Marcella Larsen from Salesforce: What Is in Store for Retail?
May 04, 2022 06:00 - 37 minutes - 34.6 MBShahin Hoda chats with Marcella Larsen, Senior Director, Retail Advisor at Salesforce, about what are some of the recent developments in the retail sector and what should you know if you're selling into this space. Marcella is the Retail Industry Market Development Executive for Australia. Marcella is responsible for leading platform-agnostic cloud and mobile Focused Growth Strategies in the industries of Retail, Travel, Hospitality and Consumer Goods. Marcella brings almost 22 years o...
Marcella Larsen from Salesforce: What's in Store for Retail?
May 04, 2022 06:00 - 37 minutes - 34.6 MBShahin Hoda chats with Marcella Larsen, Senior Director, Retail Advisor at Salesforce about some of the recent developments in the retail sector and what you should know if you're selling into this space. Marcella is the Retail Industry Market Development Executive for Australia. Marcella is responsible for leading platform-agnostic cloud and mobile Focused Growth Strategies in the industries of Retail, Travel, Hospitality and Consumer Goods. Marcella brings almost 22 years of deep cus...
Brett Chester from Deputy: How to Approach Customer-Led Growth
April 27, 2022 06:00 - 28 minutes - 25.8 MBShahin Hoda chats with Brett Chester, Senior Vice President of Marketing at Deputy, about how marketers can leverage the novel concept of customer-led growth to create powerful content pieces and drive better engagement. Brett starts by defining this approach and talks extensively about why and how marketers should bring in customer success stories, customer quotes and testimonials in their go-to-market content pieces. Brett also shares his views on humanising the sales cycle and emph...
Founder Story | Nick Sheehan: How to Prepare for a Merger or Acquisition
April 19, 2022 06:00 - 42 minutes - 38.6 MBShahin Hoda chats with Nick Sheehan about how to prepare your organisation for a merger or acquisition. Nick is the founder and CEO of EFEX, an Australian Business Technology Service provider, dedicated to making IT simple and accessible for SMEs and enterprise-sized companies. Nick is responsible for overseeing the growth of the business through acquisition, expansion and diversification of new products and services as well as leading the team to success. In just eight short years, N...
Joe Escobedo: How to Incorporate Podcasts in Your ABM Strategy
April 13, 2022 20:00 - 32 minutes - 29.5 MBShahin chats with Joe Escobedo, CEO and Chief Editor at Esco Media, about how B2B marketers can leverage podcasts as part of their ABM efforts. Joe is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital. He is a former LinkedIn content marketing consultant, advising the company’s top clients across the Asia Pacific. ABM in APAC survey: h...
Julia Merrick: How to Calculate Your PR ROI
April 06, 2022 20:00 - 34 minutes - 31.6 MBHost Shahin Hoda chats with Julia Merrick, Head of Brand and Content at Employment Hero, about how marketers, either in the startup world or the enterprise space, should change their approach to PR and also establish and communicate its ROI to the rest of the business. Before Employment Hero, Julia worked in a number of different industries spanning technology, professional services and travel. A graphic designer in a previous life, Julia consolidated these skills with her keen passion...
Julia Merrick: How to Measure Your PR ROI
April 06, 2022 20:00 - 34 minutes - 31.6 MBHost Shahin Hoda chats with Julia Merrick, Head of Brand and Content at Employment Hero, about how marketers, either in the startup world or the enterprise space, should change their approach to PR and also establish and communicate its ROI to the rest of the business. Before Employment Hero, Julia worked in a number of different industries spanning technology, professional services and travel. A graphic designer in a previous life, Julia consolidated these skills with her keen passi...
Darrell Alfonso from AWS: How to Enhance Customer Experience with Martech
March 30, 2022 23:28 - 36 minutes - 33.4 MBIn this episode, host Shahin Hoda chats with Darrell Alfonso, Global Marketing Operations at Amazon Web Services, about how marketers should approach their martech strategy to drive revenue and higher ROI on their investments. Darrell starts by advising marketers to begin with their objectives and work backwards to discover the martech they need to create a great customer experience. He also talks about why marketers should take the education provided by martech vendors with a pinch of...
Introducing: The State of Account-Based Marketing in APAC
March 29, 2022 03:59 - 3 minutes - 2.9 MBGET THE FINISHED REPORT: https://abm.xgrowth.com.au/report/ We’ve commissioned a research piece with Shift Research to unpack the state of account-based marketing in APAC. The finished report will give B2B marketers across APAC a better understanding of how top firms are leveraging ABM and the results they’re getting in the region. We have a short survey, which allows you to participate in this research. As a thank you for participating, we’ll provide you with a pre-release copy and ...
Anthony Lieu from LegalVision: How to Generate Quality Content at Scale
March 24, 2022 03:06 - 24 minutes - 34.2 MBShahin Hoda chats with Anthony Lieu, Head of Marketing & Partnerships at LegalVision, about generating high-quality content at scale. Anthony, began his career at LegalVision as a newly minted lawyer, before seizing on the more interesting challenge to turn legal marketing on its head. Anthony leads a team that brings together lawyers, growth marketers, and developers. They are tasked with breaking down barriers to legal services by transforming the way businesses engage lawyers. Lega...
Matthew Hunt: How to Grow Your First B2B Community
March 15, 2022 04:35 - 45 minutes - 41.5 MBShahin Hoda chats with Matthew Hunt, Founder at Automation Wolf, about the importance of building communities. Most available advice is high level, ambiguous and lacks practicality. Matthew joins us to explain how to practically approach building B2B communities. Matthew Hunt is a serial entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and ...
Su-Ren Neo from Twilio: How to Improve Your Customer Engagement
March 10, 2022 02:50 - 33 minutes - 30.4 MBShahin Hoda chats with Su-Ren Neo, Senior Director, Marketing for Asia-Pacific and Japan at Twilio, about how marketers can improve their approach to customer engagement. Su-Ren starts with her definition of customer engagement. She talks about the fascinating nature of APAC from a marketing perspective and emphasises the role of data in creating a competitive advantage for any company in the region. During the conversation, Su-Ren also discusses some industry examples of companies ac...
Neil Berry: Craft a Stunning ABM Campaign Theme
March 02, 2022 05:01 - 23 minutes - 21.3 MBIn this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns. During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve. He recommends starting with the priorities of the target accounts and building the campaign theme around them. He advises marketers to be thorough with their research, encourages them...
Lidia Lal from Udemy: How to Get Your APAC Marketing Team off the Ground
February 23, 2022 05:00 - 31 minutes - 28.6 MBHost Shahin Hoda talks with Lidia Lal, Head of Marketing (APAC) at Udemy, about how to build an APAC marketing team from scratch as a regional office. Lidia Lal is currently the Head of Marketing for the Asia Pacific at Udemy. Prior to this, she has held senior marketing management roles with some of the world’s leading technology brands including Experian, Hewlett Packard Enterprise Services, Rightnow Technologies, SAS, Oracle and Westcon Group. She also ran her own marketing consulta...
Boden Westover: How to Approach a US Expansion
February 16, 2022 05:32 - 34 minutes - 31.7 MBIn this episode, host Shahin Hoda chats with Boden Westover, CMO at Vivi, about how foreign companies can grow their presence in the United States of America. With more than 10+ years of experience leading US expansion initiatives for organisations such as Vivi and Catapult, Boden shares a lot of valuable guidance. During the conversation, he talks about the increased need for clear positioning and the importance of managing potential cultural differences. Boden also shares his input ...
Jamie Cairns: How to Set Up a Partner-Led Strategy
February 09, 2022 05:00 - 32 minutes - 29.8 MBShahin Hoda chats with Jamie Cairns, Chief Strategy Officer at Fluent Commerce about how to set up a partner-led strategy for your organisation. Jamie has spent the last 20+ years collaborating with partners to take new solutions into new markets, within start-up scale businesses like TimesTen and Arantech and global software organisations such as Tektronix and Oracle, where he was responsible for the Retail Solutions portfolio in APAC immediately prior to joining Fluent Commerce in 20...
Robin Zhang: Career Advice for B2B Marketing Leaders
February 02, 2022 05:00 - 22 minutes - 21 MBShahin chats with Robin Zhang, Head of Marketing at Thought Machine about how B2B marketers should approach career development and plan in 2022. Robin joined Thought Machine with 18 years of experience in various global and regional marketing leadership roles at EY and Deloitte, covering a wide range of marketing disciplines from events, content marketing, account marketing, branding and communications, to operations. Prior to the Big Four, Robin was the product marketing manager of D...
Jill Berry: How to Penetrate the Enterprise Financial Sector
January 26, 2022 05:00 - 26 minutes - 24.3 MBOn today’s podcast, Host Shahin Hoda chats with Jill Berry, CEO & Co-Founder of Adatree about her advice on how organisations should approach and target the financial services space in Australia, what works, what doesn't work and how to ensure a successful sales and marketing approach to the sector Jill Berry is the CEO and co-founder of Adatree, an Australian financial technology company at the forefront of Open Banking, also known as the Consumer Data Right (CDR). As an Open Banking ...
Founder Story | Jill Berry: How to Penetrate the Enterprise Financial Sector
January 26, 2022 05:00 - 26 minutes - 24.3 MBShahin Hoda chats with Jill Berry, CEO & Co-Founder of Adatree about how organisations should approach and target the financial services space in Australia, what works, what doesn't work and how to ensure a successful sales and marketing approach to the sector Adatree is an Australian financial technology company at the forefront of Open Banking, also known as the Consumer Data Right (CDR). As an Open Banking advocate passionate about solving big problems with high-impact solutions, Ji...
Joanne Schofield: Build a Marketing Plan That Generates Pipeline
January 19, 2022 05:00 - 27 minutes - 25 MBShahin Hoda chats with Joanne Schofield, Director of Marketing, ANZ at The Access Group, about how marketers can build a plan that generates a pipeline. Joanne advises marketers to start with their organisation’s business objectives. She then recommends working backwards from the company-wide revenue growth projections to develop a realistic target and a plan for the marketing team. During the conversation, Joanne also talks about important considerations while building an effective...
Christopher Willis: How to Roll Out Pipeline Acceleration
January 12, 2022 05:00 - 39 minutes - 36.4 MBShahin Hoda chats with Christopher Willis, Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully. During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters. He also talks about the marketing team’s role in removing any risks concerning the deals in the sales pipeline. Ch...
Christopher Willis from Acrolinx: How to Roll Out Pipeline Acceleration
January 12, 2022 05:00 - 39 minutes - 36.4 MBIn this episode, host Shahin Hoda chats with Christopher Willis, Chief Marketing Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully. During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters. He also talks about the marketing team’s role in removing any risks concerning the deals in the sales pipeline. Chris...
Nicki Shirley: How to Successfully Execute Thought Leadership Content
January 05, 2022 05:00 - 36 minutes - 33.4 MBOn today’s podcast, host Shahin Hoda talks with Nicki Shirley, Head of Marketing at Qruios about creating thought leadership that stands out and how she has done exactly that in her role at Qrious. Nicki has over 20 years of experience implementing exceptional B2B tech marketing in New Zealand. She’s passionate about achieving business growth by combining the art and science of marketing. As well as embracing agile marketing practices and empowering marketing teams, Nicki is also a com...
Rebroadcast | EP#65 Leandro Perez from Salesforce: Leandro Perez from Salesforce: Marketing Leadership Post-COVID
December 29, 2021 18:00 - 42 minutes - 39.2 MBIn this episode, host Shahin Hoda chats with Leandro Perez, Vice President, Asia Pacific Marketing at Salesforce, about how he manages his team and executive stakeholders in the post-COVID world. Leandro stresses the importance of empathising with employees’ situations while working on a project. He also shares his approach to boosting employee morale and ensuring proper upskilling of his team. Furthermore, he talks about how he aligns his KPIs with that of the business when it comes...
EP#65 Leandro Perez from Salesforce: What Does Marketing Leadership Post-COVID Look Like [Rebroadcast]
December 29, 2021 18:00 - 42 minutes - 39.2 MBIn this episode, host Shahin Hoda chats with Leandro Perez, Vice President, Asia Pacific Marketing at Salesforce, about how he manages his team and executive stakeholders in the post-COVID world. Leandro stresses the importance of empathising with employees’ situations while working on a project. He also shares his approach to boosting employee morale and ensuring proper upskilling of his team. Furthermore, he talks about how he aligns his KPIs with that of the business when it comes...
EP#65 Leandeo Perez from Salesforce: What Does Marketing Leadership Post-COVID Look Like [Rebroadcast]
December 29, 2021 18:00 - 42 minutes - 39.2 MBIn this episode, host Shahin Hoda chats with Leandro Perez, Vice President, Asia Pacific Marketing at Salesforce, about how he manages his team and executive stakeholders in the post-COVID world. Leandro stresses the importance of empathising with employees’ situations while working on a project. He also shares his approach to boosting employee morale and ensuring proper upskilling of his team. Furthermore, he talks about how he aligns his KPIs with that of the business when it comes...
EP#48 Iris Lou from Zoom: What's the Future of B2B Events [Rebroadcast]
December 27, 2021 18:00 - 30 minutes - 28.3 MBIn this episode, host Shahin Hoda chats with Iris Luo, APAC Marketing Lead at Zoom, about the current state of virtual B2B events and what marketers can do to better leverage tools such as Zoom while taking their traditional physical events online. Iris advises marketers to decide on the experience they want to create for their audience before going into the features of the solution being used for the delivery. She also talks about hybrid events and the need to bridge the online and on...
Rebroadcast | EP#48 Iris Lou from Zoom: What's the Future of B2B Events
December 27, 2021 18:00 - 30 minutes - 28.3 MBIn this episode, host Shahin Hoda chats with Iris Luo, APAC Marketing Lead at Zoom, about the current state of virtual B2B events and what marketers can do to better leverage tools such as Zoom while taking their traditional physical events online. Iris advises marketers to decide on the experience they want to create for their audience before going into the features of the solution being used for the delivery. She also talks about hybrid events and the need to bridge the online and on...
Rebroadcast | EP#63 Ray Kloss from Cisco: How to Lead a Successful APAC Marketing Team
December 22, 2021 18:00 - 50 minutes - 45.9 MBIn this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts marketing and what can marketers do to set themselves up for success. During this interesting conversation, Ray talks about the importance of having an “insider” from every culture to help make better marketing and hiring decisions. He also shares some valuable advice on mentoring, having a local network and managing the APAC region, spec...
EP#63 Ray Kloss from Cisco: How to Effectively Lead an APAC Marketing Team [Rebroadcast]
December 22, 2021 18:00 - 50 minutes - 45.9 MBIn this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts marketing and what can marketers do to set themselves up for success. During this interesting conversation, Ray talks about the importance of having an “insider” from every culture to help make better marketing and hiring decisions. He also shares some valuable advice on mentoring, having a local network and managing the APAC region, spec...
EP#27 Andrea Dixon from DocuSign: How COVID Made Lead Scoring More Important [Rebroadcast]
December 20, 2021 18:00 - 25 minutes - 23.4 MBIn this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight. Andrea goes through some examples of how her team has improved their own processes and about the new industries reaching out to DocuSign. Her unique perspective is a priceless insight to understanding the importance of lead scoring, today and in the future. Read the show notes: https://xgrowth.com.au/blogs/lead-scoring-docusign/ Join the Slac...
Rebroadcast | EP#27 Andrea Dixon from DocuSign: How COVID-19 Changed Lead Scoring
December 20, 2021 18:00 - 25 minutes - 23.4 MBIn this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight. Andrea goes through some examples of how her team has improved their own processes and about the new industries reaching out to DocuSign. Her unique perspective is a priceless insight to understanding the importance of lead scoring, today and in the future. Read the show notes: https://xgrowth.com.au/blogs/lead-scoring-docusign/ Join the Slac...
Michele Clarke: How to Run a Compelling ABM Campaign
December 15, 2021 03:33 - 19 minutes - 17.9 MBHost Shahin Hoda chats with Michele Clarke, Head of APAC Marketing at Secure Code Warrior to tap into her wealth of knowledge on Account-Based Marketing. Michele discusses how to run ABM pilot campaigns and her advice for other marketers thinking of embarking on an ABM journey. Michele has over 15 years of experience in B2B demand generation within the IT & Cybersecurity sector across APAC. She is passionate about driving growth in organisations large and small. Join the Slack channe...
Ben Lipschitz: Selling Technology to Old School Industries
December 08, 2021 05:00 - 30 minutes - 27.7 MBHost Shahin Hoda chats with Ben Lipschitz, Managing Director at FoodByUs about how to sell and market technology products and solutions into industries that are considered traditional and have a low level of technology adoption. Ben is co-founder and Managing Director of FoodByUs, an online marketplace that connects restaurants, cafes and caterers with hundreds of wholesale food suppliers. The overall business has increased 600% in annual revenue since 2019. Ben’s expertise in the bu...
Alex West from Swoop: How B2B Leaders Can Prepare for Acquisition
December 01, 2021 05:00 - 23 minutes - 21.1 MBOn today’s podcast, Host Shahin Hoda chats with Alex West, CEO at Swoop, about how B2B leaders can and should prepare their business for acquisition. Alex is the CEO of Swoop, an ASX-listed Australian-founded fixed wireless infrastructure provider looking to shake up the telecommunications landscape. Alex has over 20 years of experience in the Telco sector and has held senior management roles at Superloop, Vocus Communications and PIPE Networks (now TPG). In his previous role as Group...
Cameron Buckley from Trustpilot: How Reviews Can Help B2B Build Trust
November 24, 2021 05:00 - 41 minutes - 38.1 MBShahin chats with Cameron Buckley, Regional Director - APAC at Trustpilot, about the importance of review platforms, how they are helping B2B marketers build trust with their audiences and why there should be more attention from marketers in the region. Cameron Buckley is the Regional Director - APAC for Trustpilot, a Danish-founded online consumer reviews platform. In his role, Cameron is responsible for scaling the business across the region. He has over 20 years of experience in mar...
Rory Boyle: Sales and Marketing Metrics for B2B Founders
November 10, 2021 05:00 - 33 minutes - 30.7 MBShahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder. Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million. Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B promotional products. Join the Slack channel: https://growthcolony.org/slack
Carlota Feliu Argila from HP: How Should B2B Marketers Approach Japan & Korea
November 03, 2021 05:00 - 23 minutes - 18.6 MBShahin chats with Carlota Feliu Argila, Global Marketing Leader - 3D Printing & Digital Manufacturing at HP about how B2B marketers should approach marketing in Japan and Korea. Carlota is a B2B marketer based in Barcelona with experience in tech and innovation companies, from start-ups to large corporations. Carlota is now leading the Global Markets team at HP 3D printing, and overseeing the demand generation and ABM efforts in AMS, EMEA and APJ. Carlota considers herself a fair and ...
David Fisher: How to Turn Your Sales Team Into Brand Advocates on LinkedIn
October 27, 2021 05:00 - 30 minutes - 28.3 MBShahin Hoda chats with David Fisher, a Sales Hall of Fame Inductee, Speaker, Author and Coach. They discuss how marketers should collaborate with the sales team to turn them into brand advocates for the business on LinkedIn. David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 9 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. David helps salespeople, business owners, ...