Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way
Growth Colony: Australia's B2B Growth Podcast
English - June 15, 2022 06:00 - 33 minutes - 30.7 MBCareers Business Management Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Daniel Priestley: How to Get Oversubscribed for Your Next Campaign
Shahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to-market strategies and what other marketers can learn from the process.
Vincent is responsible for Salesforce’s sales, analytics and platform go-to-market across the Asia-Pacific. Working to ensure an open line of communication between customers and product management, as well as educating the market on the opportunities possible using Salesforce’s capabilities.
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