Growth Colony: Australia's B2B Growth Podcast
332 episodes - English - Latest episode: 13 days ago -We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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Episodes
How to Lead Your Marketing Team Through Change
April 17, 2024 06:00 - 31 minutes - 28.4 MBWhen your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change. What to expect in the episode... How to adjust marketing strategies during change What projects you should be prioritising Managing your team during change How to be innova...
Managing Your Brand Through a Merger or Acquisition
April 03, 2024 05:00 - 28 minutes - 25.7 MBHear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. Listen in on how your company can manage through a merger or acquisition. What to expect in the episode... How to keep your brand's objectives aligned Managing expectations during change How to adapt to the strategies from start-up to growth phases post-M&A How to create brands that have longevity Courtney is a marketing ...
2024 State of ABM in APAC: Live Q&A and Insights Unveiled
March 25, 2024 05:00 - 58 minutes - 53.6 MBJoin us to unpack the results from our recent State of Account-Based Marketing in APAC report. We briefly overview the report findings before moving into the Q&A. In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible. Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/ The report provides valuable and engaging information for B2B industry professionals seeking greate...
Acquiring Enterprise & Moving Up Market with Marc Washbourne
March 20, 2024 05:00 - 54 minutes - 50.3 MBShahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you grow The transition strategies you can implement The team dynamics to make it in the enterprise market ReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its in...
Unlocking Company Growth in the B2B Landscape with Sean Ellis
March 18, 2024 05:00 - 53 minutes - 49.1 MBJoin us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour. What to expect in the episode... The core components of a successful growth process The common mistakes and challenges when implementing growth High-velocity testing The future of growth Sean Ellis coined the term "Growth Hacking" and is considered the founder o...
How Thryv Created Its Highest Performing Acquisition Channel
March 06, 2024 05:00 - 25 minutes - 23.3 MBWant an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel. What to expect in the episode... How your company can be customer-focused The importance of customer advocacy The challenges that took place during the initial customer advocacy journey Through her 18 years of experience - cul...
Why Marketers Should Take on the Chief Revenue Officer Role
February 21, 2024 05:00 - 30 minutes - 28.1 MBDreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales background. What to expect in the episode... Defining the CRO role The must-have attributes of a CRO US vs APAC Kim is a highly skilled marketer and commercial strategist with over 22 years of experience in both B2B and B2C markets. She is widely re...
What You Need to Know About AI & Influencer Marketing
February 07, 2024 05:00 - 43 minutes - 39.6 MBListen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham. What to expect in the episode... AI in the B2B space Designing B2B influencer campaigns AI and B2C Influencer Marketing After a successful career at Apple and Adobe, Ursula Ringham, became a stay-at-home mum. When she decided to re-enter Big Tech, she had to start all over. 10 years ago, Ursula came to SAP through the backdoor and from the gr...
LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention
February 05, 2024 22:00 - 36 minutes - 33.7 MBFind out what's going on in the marketing world right now with Alex, Shahin & Vinnie. This episode covers the following: LinkedIn & Ipsos’ B2B Market Benchmark KitKat’s ‘Have Ai Break’ ad Greg Daines’ video on NPS and customer retention _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Alexander Hipwell, Vinnie Romano & Allysa Maywald, from xGrowth. We would love to get your questions, ideas and feedba...
Stop Being Just a Data-Driven Marketer
January 24, 2024 05:00 - 31 minutes - 29.2 MBHead of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space. What to expect in the episode... How to sell creative to leadership How to build a great creative team Using AI as a co-pilot With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first. He bel...
The Journey of NAB’s Marketing Technology Transformation
January 10, 2024 05:00 - 32 minutes - 30.1 MBSuzana Ristevski, CMO, Executive Group Marketing of NAB chats with Shahin Hoda of xGrowth about how one of the biggest banks in Australia transformed their marketing technology in 5 years. What to expect in the episode... What MarTech transformations look like for big companies like NAB The main components of the new NAB MarTech stack Generative AI for banks Suzana first joined NAB in January 2017 as General Manager, Business Bank Marketing & Customer Strategy and is currently the ...
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
January 03, 2024 05:00 - 30 minutes - 27.7 MBShahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry. Former CSO of SMART Technologies, her insights and management transformed the SMART organisation to one...
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients
January 01, 2024 05:00 - 32 minutes - 29.9 MBShahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration. She launched ...
Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy
December 27, 2023 05:00 - 31 minutes - 28.9 MBShahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities. As CMO, Ed drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content. Ed combines his growth marketing expertise and extensive background in brand development with his passi...
Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence
December 25, 2023 05:00 - 33 minutes - 31 MBShahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects. A sales trainer and coach with over 25 years of experience in B2B selling environments, Mark helps his clients start new conversations, find new customers and start that first part of the pipeline...
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024
December 21, 2023 03:00 - 40 minutes - 36.6 MBFind out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: The State of Account-Based Marketing in APAC Report 2023 First-party vs third-party data How to plan your 2024 B2B marketing strategy Resources mentioned in this episode: The 2023 State of Account-Based Marketing in APAC Report - xGrowth Is first- or third-party audience data more effective for reaching the ‘right’ customers? - MIT Article What's Measured is Ma...
Essential Elements of an ABM Tech Stack
December 18, 2023 05:00 - 27 minutes - 25.2 MBWant to prepare your ABM tech stack for 2024? Well on the pod, we have Yulia Olennikova here to chat about the fundamentals of a tech stack that you should consider for your ABM. You'll also learn about... Identifying your accounts Being creative with one-to-few and one-to-one accounts The predictions for the future of ABM tech stacks Yulia is Head of Marketing at N.Rich, the leading European ABM platform. Previously, Yulia led the marketing launch of several products at Semrush (NY...
How to Navigate your ABM Account Selection
December 13, 2023 05:00 - 35 minutes - 32.7 MBHere to chat about mastering account selection for ABM is Joanna Moss, Director of Executive Programs and Account-Based Marketing, from Salesforce. Not only will you hear about how Salesforces aligns their sales and marketing teams but you will also learn... How demand gen, ABM and executive engagement come together The executive engagement function How to measure the success of your ABM programs Having worked within and across Australian, Asian and European markets, Joanna has a so...
Invest in Trust by Being Transparent
December 06, 2023 05:00 - 32 minutes - 29.7 MBJoining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand. The episode covers the following: How to go about being transparent Maintaining commitment with partners and customers The importance of creating cool content Balancing brand marketing and performance ‘Barnes’, as he is known, is responsible for leading Intrepid’s global marketing, CX ...
Creating Authentic Impact with Purpose-Driven Marketing
November 29, 2023 05:00 - 27 minutes - 25.3 MBShahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now. The episode covers the following: What it means to be authentic What is purpose-driven marketing? Important metrics and tactics Creating meaning for customers Sophie comes from a background of digital strategy and marketing where she spent many years focused on the intersection of socio...
Hubspot makes a purchase, Optus has an outage, and LinkedIn launches an AI job seeker coach
November 22, 2023 05:00 - 40 minutes - 37.4 MBFind out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: Hubspot acquires B2B data provider, Clearbit The Optus outage LinkedIn's AI job seeker coach Resources mentioned in this episode: HubSpot picks up B2B data provider Clearbit to enhance its AI platform Possessed - The Origin Story of a B2B Marketer LinkedIn launches AI job seeker coach for premium subscribers _________________ Hosted & Produced by Shahin Hoda,...
How to Use Customer Insights to Leverage Your GTM Strategy
November 15, 2023 05:00 - 32 minutes - 29.4 MBLearn about go-to-market strategies and how to use your customer insights with Shahin and Georgia Swanson, Global Director of Strategy and Growth for NCS NEXT. The episode covers the following: How to use data from customer interviews Using an account-centric persona structure How to stay aligned with brand tone and voice The importance of prioritisation & data accuracy Georgia is a multi-award-winning executive leader and has turned her elite sporting background into a relentless...
Rebroadcast | EP #84 Cath Brands: How to Do Awesome B2B Storytelling
November 08, 2023 05:00 - 32 minutes - 29.9 MBIn this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories. Cath has extensive experience in both B2B and B2C, working with 8 fortune 500 companies, running campaigns that have broken Guinness world records, has worked with some of the giants of our world such as Amazon and Microsoft -- and has been able to translate the excitement of liquor and Coca-Cola storytelling to the Amazon and Microsoft world. A New Zealand native, Cath...
Rebroadcast | EP #165 Belinda Pervan: How Veeam Fosters A Culture of Creativity in Marketing
November 01, 2023 05:00 - 26 minutes - 24.6 MBShahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries. Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she can enable her teams' own achievements and growth to reach their career and business goals. In our information-driven economy, Belinda bel...
Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC
October 25, 2023 05:00 - 33 minutes - 30.7 MBShahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region. From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product). Stephanie believes in ...
Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI
October 18, 2023 05:00 - 38 minutes - 35.7 MBOn this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world. The episode covers the following: The responsibilities of Marketing since Covid Predictions and PLG LinkedIn and it's new generative AI feature Resources mentioned in this episode: Marketing Responsibilities Article Mark Ritson's post on LinkedIn AI feature Zag - Marty Neumeier Discipline is Destiny - Ryan Holiday _________________ H...
Rebroadcast | EP #69 Andy Crestodina: How to Create Compelling Research-Based Content
October 11, 2023 05:00 - 34 minutes - 31.7 MBIn this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content. Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses. Read the show notes: https://xgrowth.com.au/blogs/research-based-conten...
Rebroadcast | EP #148 Suzanne Pelizzari: How to Make Your HQ Campaigns Regionally Relevant
October 04, 2023 05:00 - 25 minutes - 23.4 MBShahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaigns How to customise campaigns for the region How to approach the different markets within APAC The common mistakes regional marketers make when pursuing personalisation Suzanne is a proactive, results-focused, global marketing executive who special...
The Future of Marketing
September 27, 2023 06:00 - 39 minutes - 36.1 MBThis week on the pod, Shahin is joined by Ed Locher to chat about the ever-changing marketing playbook and what we can expect to see in the future of marketing tactics. The episode covers the following: How the role of marketing is changing Creating demand vs capturing demand The evolution of marketing tactics What KPIs you should focus on Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organisations create value throu...
Influencer Marketing in the B2B Space
September 20, 2023 06:00 - 43 minutes - 39.9 MBThis week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space. The episode covers the following: How to integrate influencer marketing into your strategy The difference between B2B and B2C influencer marketing In-house vs external influencers The importance of User Generated Content (UGC) Taryn Williams is a multi-award-winning founder and CEO and over the course of 20+ years has earned a reputation as one of Austr...
How AI is Changing the B2B Landscape
September 13, 2023 06:00 - 41 minutes - 38.1 MBThis episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Scott Albro, Co-Founder and CEO of Goldie. The episode covers the following: The “hype cycle” The impact of AI on your go-to-market strategy How content marketing will evolve The best approaches to identifying processes that AI can help you with. Scott Albro is a technology executive and founder who specialises in building scalable go-t...
Approaching Personal Branding & Social Selling
September 06, 2023 06:00 - 19 minutes - 17.6 MBOn this newly styled episode of the Growth Colony Podcast, Shahin sits down with Vinnie Romano, Co-Founder & CMO of MySocial.ai. The episode covers the following: Will personal branding replace company branding? How to turn your workers into Industry Leaders Using LinkedIn to social sell Vinnie is a 17-year veteran of the advertising industry, having had the opportunity to work with the most-loved brands, in the industry's most iconic creative agencies. He has had the pleasure of ...
What You Should Know About Sales Enablement
August 30, 2023 06:00 - 36 minutes - 33 MBShahin chats with Georgia Watson, Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the market. The episode covers the following: Defining sales enablement How to align with your company’s sales objectives The impact of Generative AI on sales enablement Where to start with sales enablement Georgia Watson is an enablement and learning leader, passionate about innovation, growth, and inclusion. With experience spanning the...
How to Measure the Success of Your ABM Program
August 23, 2023 06:00 - 39 minutes - 35.9 MBShahin chats with Christian Weiss, Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program. The episode covers the following: The importance of transparency in accounts What short-term & mid-term KPIs you should focus on How to manage expectations & avoid over-promising Making sure your data is clean Christian Weiss is a founding member of the ABM global leadership team at Autodesk. During his almost 17 years at Autodesk, Christian ha...
What Is the Difference With ABM in SaaS vs Services?
August 16, 2023 06:00 - 48 minutes - 44.7 MBShahin chats with Andrew Fitzgerald, Vice President of Account-Based Marketing at Kyndryl, about ABM strategies in SaaS compared to services. The episode covers the following: The ABM program at Kyndryl Defining and prioritising an ABM strategy How to pick the right customers The importance of visibility and reputation Andrew currently leads the global implementation of Account-Based Marketing for Kyndryl, the world’s largest provider of IT infrastructure services. In this role h...
What's Working in the Enterprise Space?
August 09, 2023 06:00 - 47 minutes - 43.6 MBShahin chats with Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, about the ins and outs of what's working in the enterprise space. The episode covers the following: The state of today’s enterprise landscape The role of PLG in your go-to-market strategy The power of events and experiences Content sharing Craig joined Scale in 2022 to help build and manage their Go-To-Market Platform. The Scale GTM Platform delivers critical expertise to help software companies d...
How to Make Messaging the Core of Your ABM Strategy
August 02, 2023 06:00 - 26 minutes - 24.6 MBKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Richard Jacobson, Head of Account-Based Marketing and Strategy for IBM in Asia Pacific, about how to approach messaging for your ABM strategy. The episode covers the following: How to craft ...
Telling Stories That Make an Impact
July 26, 2023 06:00 - 28 minutes - 26.3 MBKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Aurora Sassone, Head of Communications, ANZ at Oracle, about how to approach storytelling in the B2B space. The episode covers the following: What makes a good story in B2B marketing? How t...
Approaching an ABM Pilot vs ABM Strategy
July 19, 2023 06:00 - 35 minutes - 32.5 MBKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Robert Norum, ABM consultant & trainer, to chat about the challenges of running ABM pilots and gives suggestions for how B2B markets can get better results. The episode covers the following: ...
Rebroadcast | EP #141 Davinia Simon: How Narratives Can Help Develop Your Go-to-Market Plan
July 12, 2023 06:00 - 36 minutes - 33.4 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers to innovate and expanding the Stax offering into new markets. Davinia is passionate about the power of cloud technology, paving the way fo...
Rebroadcast | EP #132: How to Calculate Your Lifetime Value (LTV)
July 10, 2023 06:00 - 42 minutes - 38.8 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substa...
Rebroadcast | EP #99 How to Roll Out Pipeline Acceleration
July 05, 2023 06:00 - 40 minutes - 36.7 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Christopher Willis, Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully. During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives...
Rebroadcast | EP #133 Karina Guerra: Conversations You Need to Have With Your CFO
July 03, 2023 06:00 - 31 minutes - 28.9 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to showing ROI, asking for budget, and more. With over 20 years of experience across multiple indust...
How to Create an ABM Tech Stack
June 28, 2023 06:00 - 27 minutes - 24.8 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Phil Lakin, VP of Revenue Operations at Aprimo, about creating an ABM tech stack. The episode covers the following: What ABM tech to look into The single source of truth How to avoid data silos The mistakes to avoid when building a tech stack Phil is a driven and committed technical professional with almost 1...
Increase Your Share of Wallet with ABM and Customer Marketing
June 26, 2023 06:00 - 57 minutes - 52.4 MBJoin us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach. During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset. 🎓 What you will learn in this session: How to utilise customer data to design effective ABM and customer marketing programs. How to unleash the power of customer stories and reference...
How to Personalise Your Next Campaign
June 21, 2023 06:00 - 29 minutes - 26.8 MBHey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Shahin chats with Matt Hogan, VP of Growth Marketing at HG Insights, all about the different levels of targeting and personalisation for your next campaign. The episode covers the following: The 6 data points to use as targeting criteria Cloud intelligence and personalisation How to leverage your data Where to start with targeting and personalisation Before being...
Implementing Brand Experience Into ABM Programs
June 14, 2023 06:00 - 34 minutes - 31.5 MBHey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience? How to define ABM The mistakes marketers make Finding the balance between strategy and uplifting the strategy Christine has worked at some of the world's most innovat...
How to Incorporate Social Selling Into an ABM Strategy
June 07, 2023 06:00 - 44 minutes - 40.4 MBHey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Steve Watt, Director of Market Insights and Seismic Social Selling expert, about how to incorporate social selling into your ABM strategy. The episode covers the following: Defining social selling Social selling and its importance to ABM The common mistakes people make Where to start with social selling Steve believes that many sales and marketing m...
The Journey of a 2.5 Year-Old ABM Program
May 31, 2023 06:00 - 34 minutes - 31.2 MBHey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Matt Wade, VP of Marketing at BlueBotics, about what their 2.5-year-old ABM program looks like and how they’ve gotten to where they are. The episode covers the following: The stages of account maturity The mistakes made along the way How to improve KPIs and attribution The tools used Matt joined BlueBotics in 2019 to head up the firm's growing marke...
How Marketing Can Optimise Customer Onboarding
May 24, 2023 06:00 - 20 minutes - 18.6 MBHey there! We've got an ABM & Customer Marketing webinar coming up! Register here: https://bit.ly/45rkiZa On this episode, Shahin chats with Natalie Miller, Head of Marketing, CX & Corporate Communications of ReadyTech, about how the marketing team can enhance the customer onboarding process. The episode covers the following: Why marketing should get involved with customer onboarding Common mistakes made during the customer onboarding process The importance of communication Custom...