Growth Colony: Australia's B2B Growth Podcast artwork

Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI

Growth Colony: Australia's B2B Growth Podcast

English - October 18, 2023 05:00 - 38 minutes - 35.7 MB
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Previous Episode: Rebroadcast | EP #69 Andy Crestodina: How to Create Compelling Research-Based Content
Next Episode: Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world.

The episode covers the following:

The responsibilities of Marketing since CovidPredictions and PLGLinkedIn and it's new generative AI feature

Resources mentioned in this episode:

Marketing Responsibilities ArticleMark Ritson's post on LinkedIn AI featureZag - Marty NeumeierDiscipline is Destiny - Ryan Holiday

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]