Growth Colony: Australia's B2B Growth Podcast
334 episodes - English - Latest episode: 6 days ago -We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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Episodes
The Journey of a 2.5 Year-Old ABM Program
May 31, 2023 06:00 - 34 minutes - 31.2 MBHey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Matt Wade, VP of Marketing at BlueBotics, about what their 2.5-year-old ABM program looks like and how they’ve gotten to where they are. The episode covers the following: The stages of account maturity The mistakes made along the way How to improve KPIs and attribution The tools used Matt joined BlueBotics in 2019 to head up the firm's growing marke...
How Marketing Can Optimise Customer Onboarding
May 24, 2023 06:00 - 20 minutes - 18.6 MBHey there! We've got an ABM & Customer Marketing webinar coming up! Register here: https://bit.ly/45rkiZa On this episode, Shahin chats with Natalie Miller, Head of Marketing, CX & Corporate Communications of ReadyTech, about how the marketing team can enhance the customer onboarding process. The episode covers the following: Why marketing should get involved with customer onboarding Common mistakes made during the customer onboarding process The importance of communication Custom...
How Product Marketing Increases Acquisition and Retention
May 17, 2023 06:00 - 29 minutes - 26.7 MBShahin chats with Jessica Turnbull, Director of Marketing & Communications at Sendle, about product marketing and how it can increase acquisition and retention. Jessica is a senior marketing executive with a strong background across telecommunications, financial services and logistics, and now deeply immersed in the start-up world at Sendle. With nearly two decades of experience driving marketing efficiency for leading brands like Telstra, Westpac and PayPal, Jessica leads the Austral...
How to Use ChatGPT in Your B2B Marketing Strategy
May 10, 2023 06:00 - 31 minutes - 29 MBShahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities. As CMO, Ed drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content. Ed combines his growth marketing expertise and extensive background in brand development with his passi...
Strategies for Success During an Economic Downturn
May 03, 2023 06:00 - 48 minutes - 44 MBShahin chats with Marcus Oulds, VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing in an economic downturn. Marcus is an experienced Head of Sales with a demonstrated history of working in the Digital industry, Marcus graduated from Queensland University of Technology with an MBA. He is skilled in negotiation, advertising, sales, and e-commerce. Marcus is a strong consulting professional, having previously led the hypergro...
Lessons From the Early Days of Salesforce
April 26, 2023 06:00 - 44 minutes - 41.1 MBShahin chats with Drew Sechrist, Co-Founder & CEO at Connect the Dots about his experience being employee number 36 at Salesforce and the lessons learnt from his time at the organisation. A cold email to Marc Benioff in 1999 landed Drew an account executive job at Salesforce, where he became the company’s highest-producing seller, then the highest-producing sales manager as Salesforce scaled from zero to more than a billion dollars in revenue. When Drew moved on in 2010, he was the VP...
How Cloud Software Group Approaches Account and Vertical Selection for ABM
April 19, 2023 06:00 - 41 minutes - 38.2 MBShahin chats with Rachel Teare, Head of Global ABM and Customer Lifecycle Marketing at Cloud Software Group about account and vertical selection for your ABM program. With 25+ years of experience in B2B marketing, Rachel has built teams, and functions and transformed digital marketing. She’s won two SiriusDecisions awards; Sales & Marketing Alignment and Demand Creation Strategy Program of the Year and the ITSMA Marketing Excellence Award – Embedding ABM Programs. Responsible for ABM ...
How to create content for a new product category
April 12, 2023 06:00 - 30 minutes - 27.5 MBShahin Hoda chats with Lachlan James, Chief Marketing Officer at VisualCortex, about the differences marketers need to take into consideration when developing content for new and upcoming categories, compared to an established space. Joining VisualCortex in November 2021 as its inaugural CMO, Lachlan was most recently CMO at Australian start-up Operoo (formerly known as CareMonkey), which was acquired by US-based EdTech company, SchoolStatus, in October 2021. Lachlan has held Head of ...
How Veeam fosters a culture of creativity in marketing
April 05, 2023 06:00 - 27 minutes - 24.9 MBShahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries. Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she can enable her teams' own achievements and growth to reach their career and business goals. In our information-driven economy, Belinda bel...
How ServiceNow uses Executive Briefing Centres to grow relationships with C-level clients
March 29, 2023 05:00 - 32 minutes - 30 MBShahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration. She launched ...
Purpose-Driven Marketing: How Your Brand Can Make a Difference
March 22, 2023 05:00 - 31 minutes - 28.7 MBShahin chat's with Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB about purpose-driven marketing and how brands can be a force for good. From global conglomerates to fast-growing start-ups, Joanne is an award-winning marketer with deep experience building brands. She is the first Australian to sit on the global leadership team for one of the company’s largest divisions, where she leads a global team of communications experts and oversees the full marketing ...
Strategies to Achieve More with Less
March 15, 2023 05:00 - 37 minutes - 34.5 MBShahin chats with Luca Destefanis, Head of Marketing, APAC at Kyndryl about how to make your budget go further in 2023, especially with the recent layoffs and budget cuts occurring in the industry. Luca is a senior marketing executive with a strong business background, rooted in 25 years of international experience across Asia, Europe and the US. He transforms organisations, develops talents, and simplifies complexity to create purpose-driven brands and high-impact marketing campaigns....
The Key Financial Discussions to Have with Your CFO
March 08, 2023 05:00 - 30 minutes - 28.2 MBShahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO. With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets. The episode covers: Understanding financial metri...
How Palo Alto Networks Grew in the JAPAC Market
March 01, 2023 05:00 - 36 minutes - 33.1 MBShahin chats with KP Unnikrishnan “Unni”, Vice President of Marketing (APJ), at Palo Alto Networks, about the basic fundamentals of how to drive growth strategy in your business. Unni has worked in the technology sector for over 2.5 decades including management roles in marketing, strategy, partnership and sales. He has held senior leadership roles in high-growth environments in both multi-billion-dollar organisations and early-stage companies/ businesses. Unni was named in the Future...
How to Build Your SDR Team in APAC
February 22, 2023 05:00 - 35 minutes - 32.7 MBShahin chats with Dan Sutic, a seasoned marketing professional in B2B SaaS space about how to effectively run sales development across the APAC region while recognising the diversity of markets and cultures in the region. Dan is a seasoned marketing professional with 13+ years of experience. He has worked across ANZ and APJ regions and has held a variety of roles, including individual contributor and leadership positions in people management. Dan's passion lies in demand generation, a...
How to Humanise Your Digital Customer Experience
February 15, 2023 05:00 - 38 minutes - 35.1 MBShahin chats with Matthew Robinson, Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 2023. Matthew Robinson is the Vice President of Marketing, APJ at Contentsquare, a leading digital experience analytics platform. He has over a decade of experience as a tech marketer and his out-of-office status rotates between 'away scuba diving' and 'on the beach' but what he'll rarely admit is most of this time is spent eating pizza. The ...
The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
February 08, 2023 05:00 - 30 minutes - 27.7 MBShahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry. Former CSO of SMART Technologies, her insights and management transformed the SMART organisation to one...
Office Hours: Made Redundant? How to Bounce Back Even Stronger
February 06, 2023 05:00 - 22 minutes - 20.7 MBProducer, Lysa, chats with Shahin Hoda, Director of Growth at xGrowth, all about his experience of being made redundant and the current economic situation. Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines. When he's not busy bui...
How Fujitsu Approaches Deal-Based Marketing
February 01, 2023 05:00 - 39 minutes - 36.4 MBShahin chats with Andrea Clatworthy, former Global Head of Account-Based Marketing (ABM) at Fujitsu about how to approach pipeline acceleration and Deal-Based Marketing (DBM). Andrea is B2B Tech marketing veteran, currently at Fujitsu leading the Account-Based Marketing and Deal-Based Marketing approach globally. ABM at Fujitsu is mostly 1:1, some 1:few, and Andrea has been driving the approach across geographies since starting it originally in the UK in the last decade. A regular k...
How to Optimise Your Sales Outreach Sequence
January 25, 2023 05:00 - 33 minutes - 31.1 MBShahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects. A sales trainer and coach with over 25 years of experience in B2B selling environments, Mark helps his clients start new conversations, find new customers and start that first part of the pipeline...
How to Build a Marketing Function for B2B Startups
January 18, 2023 05:00 - 33 minutes - 30.7 MBShahin chats with Nirosha Methananda, VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people. Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, she’s currently the VP of Marketing at Influ2. Prior to this, Nirosha was responsible for creating Bombora's distinctive brand and establis...
Why Attribution Issues Can Ruin Your Relationship with Sales
January 11, 2023 05:00 - 43 minutes - 39.8 MBShahin chats with Debra Sutton, Regional Vice President of Marketing for Asia Pacific at WalkMe, about how B2B marketers should change their view when it comes to attribution and approach it in a way that will strengthen their position in the organisation and help them build a stronger relationship with the sales team. Debra is an innovative and creative senior marketing executive with 20 years of experience and a proven track record of achievement with leading technology brands; Adobe...
Rebroadcast | EP #81 Lubaina Rangwala from Thoughtworks: How to Run Account-Based Marketing Across APAC
January 04, 2023 22:00 - 32 minutes - 29.6 MBIn this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can successfully run account-based marketing in the APAC region. During the conversation, Lubaina mentions the factors that govern the kind of ABM strategy to use per country. She emphasises the importance of thought leadership and partnering-for-content as a key strategy to engage with top-of-the-funnel accounts. She concludes the discussion by ...
Rebroadcast | EP #82 Jon Miller from Demandbase: Why You Should Start Moving Away From ABM
January 02, 2023 22:00 - 32 minutes - 29.9 MBIn this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling. Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Based Experience (ABX) is the next frontier. Jon discusses how ABX uses the tools provided...
Rebroadcast | EP #78 Stephanie McCredie: Account-Based Marketing at Salesforce
December 28, 2022 22:00 - 35 minutes - 32.3 MBIn this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing. Stephanie talks about ABM at Salesforce and the criteria she uses to determine the tiers of ABM an account should fall in. She also advises marketers to think big, start small and move fast when executing their ABM strategy and shares some practical tactics to engage with the sales team to ensure success. Read the show notes: htt...
Rebroadcast | EP #106 Neil Berry: Craft a Stunning ABM Campaign Theme
December 26, 2022 22:00 - 23 minutes - 18.6 MBIn this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns. During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve. He recommends starting with the priorities of the target accounts and building the campaign theme around them. He advises marketers to be thorough with their research, encourages them...
How to Prepare Your Marketing Team for 2023
December 19, 2022 22:00 - 38 minutes - 35.3 MBShahin chats with Tracy Gawthorne, Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing team for the new year. Tracy has more than 20 years’ experience building great brands and great teams, connecting with clients and driving growth in markets across the globe. She is a passionate advocate for inclusion and diversity; constantly curious about life and leadership; forever grateful for family and friends. Tracy is involved in many...
How to Build a Data-Driven Customer Onboarding Strategy
December 14, 2022 05:00 - 33 minutes - 30.9 MBShahin chats with Jon Amery, Head of Marketing at Australian Finance Group (AFG) about building data-driven customer communications and onboarding strategies. Jon has worked for some of the UK and Australia's biggest brands, including BSkyB, AOL, Virgin Media, VOCUS and now AFG across Executive Marketing, Commercial and Customer experience roles. He’s been twice recognised by CMO50 in the top 10 Chief Marketing Officers in Australia and spent 5-plus years advising (mostly B2B) start-u...
Values-Based Leadership in Your Marketing Organisation
December 07, 2022 05:00 - 30 minutes - 27.6 MBShahin chats with Jade Meara, Director of Marketing (APCJ) at F5, about values-led organisations and how you as a marketing leader can create a values-based culture. Jade has over 15 years’ experience in B2B Marketing leadership roles, specialising in IT. Her career has spanned the IT channel including roles in Distribution and vendor-side, with roles at start-ups and publicly listed companies. She is an award-winning APCJ & ANZ tech marketing leader, and is a diversity advocate and ...
How to Make Your HQ Campaigns Regionally Relevant
November 30, 2022 05:00 - 25 minutes - 23.6 MBShahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaigns How to customise campaigns for the region How to approach the different markets within APAC The common mistakes regional marketers make when pursuing personalisation Suzanne is a proactive, results-focused, global marketing executive who special...
How to Retain Your Best Talent for Decades
November 23, 2022 05:00 - 52 minutes - 47.6 MBShahin chats with Norm Jefferies, Managing Director at Truis about his approach to staff retention. The episode covers: Having a legacy mindset Norm’s 3 pillars of sustainability How to approach staff retention Having joined Truis 30 years ago, fresh out of university, Norm now sits as the Managing Director and respected thought leader within the IT space. He is a committed advocate of bringing change and transformation to the IT industry through his thought leadership, always look...
How to Build a B2B Acquisition Strategy from Scratch
November 16, 2022 05:00 - 34 minutes - 31.6 MBShahin Hoda talks with Theo Nasser, Chief Executive Officer at Right-Hand Cybersecurity about how Right-Hand built its customer acquisition channel and managed to land large enterprise customers as a new startup. Theo is the CEO and Co-Founder of Right-Hand Cybersecurity. Right-Hand provides a modern and interactive security awareness platform to help organisations quantify and reduce their employee cyber risk, build cyber culture and meet compliance standards. Prior to founding Right...
How to Build Your Personal Brand on Social Media
November 09, 2022 05:00 - 32 minutes - 29.9 MBShahin chats with James Wrigley, Principal at First Financial about his experience growing an audience on both LinkedIn and TikTok. The episode covers: How to start building a personal brand online The differences between TikTok and LinkedIn Advice for building a personal brand on social media James has been with the core group at First Financial for over 10 years, and he has worked his way through the planner training system through multiple roles. He primarily works with two dem...
What You Should Know About Product-Led Growth (PLG)
November 02, 2022 05:00 - 40 minutes - 37.5 MBShahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: The PLG model The importance of company culture in regard to PLG The importance of all customers Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in techn...
How to Roll Out Programmatic (one-to-many) Account-Based Marketing
October 31, 2022 22:00 - 57 minutes - 52.2 MBProgrammatic Account-Based Marketing, or one-to-many, is one of three tiers of ABM, the other two being one to few and one-to-one. It is focused on a large number of accounts and tailoring campaigns at scale. The key to this style of ABM is having the right balance between personalisation and scale. Compared to the other tiers, this one-to-many approach is more reliant on technology. This is because a one-to-many campaign can require targeting and delivering a personalised message to...
Daniel McDermott: How Mimecast ANZ Secured Brand Budget from HQ
October 26, 2022 05:00 - 32 minutes - 29.4 MBShahin chats with Daniel McDermott, Senior Marketing Director, APAC at Mimecast about how the Mimecast ANZ team secured its own brand budget for the region from their HQ in the UK. With his expert knowledge and insights from 20+ years of experience, Dan drives the highly regarded Get Cyber Resilient blog and podcast. Launched in 2019, he provides specialist advice, threat insights, practical applications and commentary on the brand risks that are associated with cyber-attacks to the lo...
How Narratives Can Help Develop Your Go-to-Market Plan
October 19, 2022 05:00 - 36 minutes - 33.7 MBShahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers to innovate and expanding the Stax offering into new markets. Davinia is passionate about the power of cloud technology, paving the way for accelerated innovation, helping businesses remain relevant and competitive by lowering costs, and providing the solutions to create and bring services to m...
Office Hours: How to Build a Successful ABM Campaign
October 17, 2022 01:30 - 25 minutes - 23.4 MBShahin chats with Dean McGuinness, ABM Strategist at xGrowth, about where to start with ABM and the foundational elements to make sure your ABM is a success for your organisation. Dean creates, manages and scales ABM programmes for fast-growing companies like Zoom, OutSystems and Commvault. He takes clients on a journey to discover ABM and apply it to their own businesses. In addition to working on the principles of ABM with clients, Dean also has a strong background and knowledge in ...
How Boomi Runs Programmatic ABM in APAC
October 12, 2022 23:51 - 33 minutes - 30.8 MBShahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region. From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product). Stephanie believes in ...
How to Turn Webinars Into a Revenue Engine
October 05, 2022 05:00 - 32 minutes - 29.9 MBShahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation. Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue. She is passionate about creating tighter alignment between Marketin...
Founder Series: How to Build Your Sales Team
September 28, 2022 06:00 - 28 minutes - 25.9 MBShahin chats with David Schlosberg, Business Advisor at Ferguson Alliance about how to start building your sales team at your organisation As a former sales executive for several large family agribusiness companies, he has substantial experience serving on leadership teams and leadership committees - developing the vision and strategic plans for business development and revenue growth. Most of David’s career experience has been in sales and business development as well as product deve...
How to Market to the Public Sector Like Google
September 21, 2022 06:00 - 32 minutes - 26.4 MBShahin chats with Scott Combes, Head of JAPAC Public Sector Marketing at Google Cloud about how marketers should think about marketing to the public sector. Being a Senior SaaS Marketing Leader who thrives on bringing Sales and Marketing organisations together to deliver results, Scott’s key focus is on using cutting-edge digital campaigns and marketing technology to drive real ROI. He has extensive experience in B2B marketing throughout Australia and the Asia-Pacific region by leadi...
How to Progress into Marketing Leadership Roles
September 14, 2022 07:50 - 43 minutes - 39.7 MBShahin chats with Nick Flude, CMO at Sekuro about how to plan your career progression as a marketer. As CMO, Nick has overall accountability for the company’s marketing strategy and execution; as well as leading and inspiring a talented and motivated marketing team. Prior to his role at Sekuro, Nick was CMO for Secure Code Warrior, a hyper-growth VC funded cyber security start-up, and has held a variety of Marketing roles at vendors, integrators, tech start-ups, and major Telcos in th...
How Micro Changes Can Transform Your Marketing
September 07, 2022 06:00 - 33 minutes - 26.7 MBShahin chats with Kelly Harvey, Head of Marketing at IntelliHR about how to leverage micro changes to completely transform marketing output and hit your KPIs one after another. A natural-born storyteller, Kelly knows what it takes to build a B2B brand. Her career spans 15 years driving results across the full gamut of strategic marketing, public relations and communications. Having spent the last ten years working in SaaS she's a big believer in making data-driven marketing decisions a...
Karina Guerra: Conversations You Need to Have With Your CFO
August 31, 2022 06:00 - 32 minutes - 29.3 MBShahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to showing ROI, asking for budget, and more. With over 20 years of experience across multiple industries, Karina has always adopted a hands-on approach to reaching audiences with meaningful messages. She has also developed great analytical skills that have ...
Oren Cohen: How to Calculate Your Lifetime Value (LTV)
August 24, 2022 06:00 - 41 minutes - 38.4 MBShahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning. Before joining Voyatis, Oren was the VP of Demand and Operation at I...
What can Account-Based Marketers in APAC learn from other regions
August 17, 2022 23:52 - 58 minutes - 53.9 MBListen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. You will learn: What are the top APAC countries ABM is being rolled out What are the top industries being targeted with ABM How is ABM being deployed in APAC and what is the most popular style What can APAC marketers learn fro...
The State of Account-Based Marketing in APAC
August 10, 2022 07:30 - 56 minutes - 51.9 MBListen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region. Joining us on the panel includes Ronan Bray from Dr...
Tim Rowell: The Challenges Facing the Publishing & Media Sector
August 03, 2022 06:00 - 34 minutes - 31.6 MBDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Tim Rowell, General Manager, APAC at Piano.io about what is happening in the media and publishing industry and the challenges the sector is facing. Tim has worked in and around the digital media business for 20 years. He began his career as a business jour...
Paul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABX
July 27, 2022 06:00 - 36 minutes - 33.6 MBDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX. Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and ...