Rebroadcast | EP #78 Stephanie McCredie: Account-Based Marketing at Salesforce

Growth Colony: Australia's B2B Growth Podcast

English - December 28, 2022 22:00 - 35 minutes - 32.3 MB
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Previous Episode: Rebroadcast | EP #106 Neil Berry: Craft a Stunning ABM Campaign Theme

Next Episode: Rebroadcast | EP #82 Jon Miller from Demandbase: Why You Should Start Moving Away From ABM

In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing.

Stephanie talks about ABM at Salesforce and the criteria she uses to determine the tiers of ABM an account should fall in.

She also advises marketers to think big, start small and move fast when executing their ABM strategy and shares some practical tactics to engage with the sales team to ensure success.

Read the show notes: https://xgrowth.com.au/blogs/salesforce-abm-campaigns/

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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]