Rebroadcast | EP #82 Jon Miller from Demandbase: Why You Should Start Moving Away From ABM
Growth Colony: Australia's B2B Growth Podcast
English - January 02, 2023 22:00 - 32 minutes - 29.9 MBCareers Business Management Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling.
Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Based Experience (ABX) is the next frontier.
Jon discusses how ABX uses the tools provided by ABM hand-in-hand with the customer experience focus of demand generation.
Jon concludes the discussion by sharing his take on the future of Account-Based Experience (ABX) and how it will evolve in the next three years.
Ready the show notes: https://xgrowth.com.au/blogs/move-from-abm/
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
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