How to Turn Webinars Into a Revenue Engine

Growth Colony: Australia's B2B Growth Podcast

English - October 05, 2022 05:00 - 32 minutes - 29.9 MB
Careers Business Management Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Founder Series: How to Build Your Sales Team

Next Episode: How Boomi Runs Programmatic ABM in APAC

Shahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation.

Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue.

She is passionate about creating tighter alignment between Marketing and Sales teams, and fine-tuning strategies and tactics to achieve marketing and business KPIs.

Resources mentioned in this episode:

On Mental Toughness - Harvard Business ReviewSaaStr - Jason LemkinSwipe Files - Corey Haines

_________________

For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]