How Narratives Can Help Develop Your Go-to-Market Plan

Growth Colony: Australia's B2B Growth Podcast

English - October 19, 2022 05:00 - 36 minutes - 33.7 MB
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Previous Episode: Office Hours: How to Build a Successful ABM Campaign

Next Episode: Daniel McDermott: How Mimecast ANZ Secured Brand Budget from HQ

Shahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers to innovate and expanding the Stax offering into new markets.

Davinia is passionate about the power of cloud technology, paving the way for accelerated innovation, helping businesses remain relevant and competitive by lowering costs, and providing the solutions to create and bring services to market quickly. Using research, creativity, and collaboration to reframe customer-focused problems, she loves seeing the impact that great experiences can have on individuals, businesses, and society.

Prior to joining Stax, Davinia held roles at Amazon Web Services (AWS), most recently as the Head of Channel and Alliances, and at Adobe.

Resources mentioned in this episode:

Good to Great - Jim CollinsBuilding Resilience - ASG

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]