Values-Based Leadership in Your Marketing Organisation

Shahin chats with Jade Meara, Director of Marketing (APCJ) at F5, about values-led organisations and how you as a marketing leader can create a values-based culture.

Jade has over 15 years’ experience in B2B Marketing leadership roles, specialising in IT. Her career has spanned the IT channel including roles in Distribution and vendor-side, with roles at start-ups and publicly listed companies. 

She is an award-winning APCJ & ANZ tech marketing leader, and is a diversity advocate and mentor for aspiring marketing talent.

The episode covers:

The fundamentals of retaining talent Approaching company values when there are multiple regionsHow to approach radical transparencyWhat to do when values are not established well

Resources mentioned in this episode:

Principles: Your Guided Journal - Ray DalioThe Five Dysfunctions of a Team - Patrick Lencioni

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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