Stop Being Just a Data-Driven Marketer

Growth Colony: Australia's B2B Growth Podcast

English - January 24, 2024 05:00 - 31 minutes - 29.2 MB
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Previous Episode: The Journey of NAB’s Marketing Technology Transformation

Next Episode: LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention

Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.

What to expect in the episode...

How to sell creative to leadershipHow to build a great creative teamUsing AI as a co-pilot

With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.

He believes in focus, simplicity and the courage to be different.

Joerg enjoys a good espresso and rides his mountain bike with passion.

Resources mentioned in this episode:

Play Bigger Own the Room - Amy Jen SuMarketing Artificial Intelligence - Paul RoetzerImpromptu - Reid Hoffman

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]