Michele Clarke: How to Run a Compelling ABM Campaign

Growth Colony: Australia's B2B Growth Podcast

English - December 15, 2021 03:33 - 19 minutes - 17.9 MB
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Previous Episode: Ben Lipschitz: Selling Technology to Old School Industries

Next Episode: EP#27 Andrea Dixon from DocuSign: How COVID Made Lead Scoring More Important [Rebroadcast]

Host Shahin Hoda chats with Michele Clarke, Head of APAC Marketing at Secure Code Warrior to tap into her wealth of knowledge on Account-Based Marketing.

Michele discusses how to run ABM pilot campaigns and her advice for other marketers thinking of embarking on an ABM journey.

Michele has over 15 years of experience in B2B demand generation within the IT & Cybersecurity sector across APAC. She is passionate about driving growth in organisations large and small.

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