Founder Story | Jill Berry: How to Penetrate the Enterprise Financial Sector

Growth Colony: Australia's B2B Growth Podcast

English - January 26, 2022 05:00 - 26 minutes - 24.3 MB
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Previous Episode: Joanne Schofield: Build a Marketing Plan That Generates Pipeline

Next Episode: Robin Zhang: Career Advice for B2B Marketing Leaders

Shahin Hoda chats with Jill Berry, CEO & Co-Founder of Adatree about how organisations should approach and target the financial services space in Australia, what works, what doesn't work and how to ensure a successful sales and marketing approach to the sector

Adatree is an Australian financial technology company at the forefront of Open Banking, also known as the Consumer Data Right (CDR). As an Open Banking advocate passionate about solving big problems with high-impact solutions, Jill used her experience in building banks (AMP, Tyro Payments and Volt) and developing innovative financial products to co-found Adatree in 2019 alongside colleague Shane Doolan. She currently sits on The University of Sydney Business School Advisory Board.

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