Rebroadcast | EP#27 Andrea Dixon from DocuSign: How COVID-19 Changed Lead Scoring

Growth Colony: Australia's B2B Growth Podcast

English - December 20, 2021 18:00 - 25 minutes - 23.4 MB
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Previous Episode: Michele Clarke: How to Run a Compelling ABM Campaign

Next Episode: EP#63 Ray Kloss from Cisco: How to Effectively Lead an APAC Marketing Team [Rebroadcast]

In this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight.

Andrea goes through some examples of how her team has improved their own processes and about the new industries reaching out to DocuSign. Her unique perspective is a priceless insight to understanding the importance of lead scoring, today and in the future.

Read the show notes: https://xgrowth.com.au/blogs/lead-scoring-docusign/

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