Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing

Growth Colony: APAC's B2B Growth Podcast

English - May 25, 2022 06:00 - 46 minutes - 42.8 MB
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Previous Episode: Rebroadcast | EP# 13 Nick Morgan: The Future of Video Marketing

Next Episode: Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target.

He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing initiatives.

Read the show notes: https://xgrowth.com.au/blogs/it-business-marketing/

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