Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

Growth Colony: APAC's B2B Growth Podcast

English - June 01, 2022 06:00 - 36 minutes - 33.6 MB
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Previous Episode: Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing

Next Episode: Daniel Priestley: How to Get Oversubscribed for Your Next Campaign

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.

Read the show notes: https://xgrowth.com.au/blogs/sell-abm-sales/

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