Ecommerce Marketing School
785 episodes - English - Latest episode: 5 months ago - ★★★★★ - 66 ratingsPrivy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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Episodes
Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore)
June 12, 2020 09:00 - 32 minutes - 29.7 MBChelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares: What their outreach looked like ahead of launch. How they manage email with so many different personas. The biggest game-changer for increasing AOV. Show Notes & Links: [0:56] How did BOXFOX start? [8:03] What does m...
Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5)
June 03, 2020 09:00 - 23 minutes - 22 MBShow Notes & Links: [1:51] How brands are using Animal Crossing to engage with their followers. [6:11] Brands getting involved. [10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions. [13:32] What the DTC community has to say about the partnership. [15:07] Why the coming months are so critical to DTC. [16:35] The unexpected verticals that have seen growth during lockdown. [17:57] How Andie has shifted thei...
Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4)
May 29, 2020 09:00 - 19 minutes - 17.7 MBShow Notes & Links [1:07] What the Shopify x Facebook partnership actually means for consumers. [3:09] The only way to pronounce GIF. [7:29] Highlights from Shopify Reunite. [9:51] Recess’ newest drop(s). [12:22] The DTC brands coming to a TV near you. [16:24] What the buyer journey actually looks like. Kristen LaFrance on Twitter Kristen's newsletter Facebook and Instagram roll out Shops, turning business profiles into storefronts Shopify unveils Balance debit card, opens...
How To Generate Thousands In Sales With Every Email Like This Nutrition Brand (with Ryan Lee)
May 27, 2020 09:00 - 46 minutes - 42.4 MBGet ready. Because you're about to get a serious lesson in email copywriting. Ryan shares: Why you should never start an email with “Hi everybody.” How to write like you talk. Why Ryan will never outsource copywriting. Why consistency matters when it comes to sending emails. How Ryan boosted revenue overnight by changing one small aspect of his email strategy. The most effective way to sell to someone who just made a purchase. Show Notes & Links: [3:01] Why you need to focus...
How To Take Product Photos On Your iPhone To Generate More Traffic And Make More Money (with Chaitra Radhakrishna)
May 22, 2020 09:00 - 25 minutes - 23.6 MBChaitra is an engineer turned business owner. But she started a blog back in 2014 and slowly started to figure out how important photos were. Then she built an entire business around it. On this episode, she shares: What Airbnb taught her about photography. How she went from 4,000 to 50,000 pageviews in 6 months. How to take better photos with your iPhone. The 7 types of photos you need to master. Show Notes & Links: [1:43] How photography turned Airbnb around. [3:34] Why bet...
Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)
May 20, 2020 09:00 - 23 minutes - 22 MBShow Notes & Links: [1:24] What is Italic Black? [2:51] What Italic’s Founder & CEO has to say about the membership. [5:58] What changed Kristen’s mind about Italic Black. [8:34] What the DTC community has to say about it. [16:33] Snacks and Pantry Shop. [20:24] What the experience is like on the sites. Kristen LaFrance on Twitter Kristen's newsletter Italic Black Introducing Italic Black What the DTC Twitter community has to say about the membership This VC-funded anti-...
How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7]
May 18, 2020 09:00 - 56 minutes - 52.2 MBYour welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares: What the sender name of your emails *has* to include. The right way to use bold text. The power of having a person connected to your brand. Why you should use welcome emails to tell your founding...
Bombas CMO Kate Huyett On Their Path To $100M In Sales
May 15, 2020 09:00 - 29 minutes - 26.8 MBYou might be surprised to learn that Kate used to be an investment banker at Goldman Sachs. Then she dove into the startup world and eventually found herself at Bombas. She's a performance marketing expert and shares a ton of valuable insights, like: The best channels for learning with a really small budget. The biggest mistake you can make with ad testing. The simplest way to think about ROAS (return on ad spend). What their best-performing Facebook ads look like. Show Notes &...
Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death’s Greatest Hates (Ecomm Nomms #2)
May 13, 2020 09:00 - 30 minutes - 27.9 MBShow Notes & Links: [1:40] Peloton’s average net monthly churn hit its lowest rate in four years. 😱 [4:18] Peloton had to pause advertising spend because the demand was so high. [7:15] Why Peloton is well-positioned for the future even when physical gym locations do reopen. [9:38] Hydrant’s latest round of funding and what they’re planning to use it for. [11:57] Why you should be using a subscription model if it makes sense for your business. [15:39] Shoppable pins from Pinte...
How To Write Emails That Make People Want To Buy [Masterclass 6]
May 11, 2020 09:00 - 49 minutes - 45.5 MBRyan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares: The shift you have to make to get better at copywriting. The power of getting personal with your messaging Why you need to think of yourself as a superhero...
Scaling From $100M To $1B In Revenue With Babak Azad
May 08, 2020 09:00 - 42 minutes - 39.3 MBThe brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: Why marketing should be a part of your product development. Why you need 2 offers and 2 channels to scale. How they turned an iPhone video into ad creative in a week and a half. Why being on Amazon is a no-brainer. Show Notes & Link...
How Ecommerce Brands Can Manage Their Supply Chain And Provide An Amazon-Level Experience During Covid-19 [Masterclass 5]
May 07, 2020 09:00 - 26 minutes - 24.3 MBWe got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares: How to keep people buying even if you have delays. What the Amazon shift means for smaller ecommerce brands. Why you should be sourcing locally as much as possible. The importance of entertainment in your marketing strategy. Show Notes & Links: [2:05] What to do if y...
Shopify’s Shop Launch, Allbirds Running Shoes, And Why Now Is The Perfect Time To Start Texting Your Customers (Ecomm Nomms #1)
May 06, 2020 09:00 - 18 minutes - 16.7 MBIn terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares: What the DTC community has to say about the launch of Shopify’s Shop. Why now is the perfect time to start texting your customers. The brands that are getting text right. Who Allbirds is targeting with their new running shoes. Show Notes & Link...
Nik Sharma’s Playbook For Launching A DTC Brand
May 01, 2020 09:00 - 42 minutes - 38.9 MBNik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares: How he tests brand ideas. How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old. The 4 channels every brand needs to focus on. His favorite brands for everything from website design to social media. Show Notes & Links: [2:29] W...
What Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4]
April 29, 2020 09:00 - 50 minutes - 45.8 MBKurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares: What to do if people aren’t buying your product right now. How to get your content strategy off the ground and build an audience. Why you need to get people to a collection or a product page ASAP. The offers he’s seen work best in the last 6 weeks. Show No...
How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke
April 24, 2020 09:00 - 37 minutes - 34.8 MBMelanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares: Her playbook for working with influencers. Why you should be shooting for 40% open rates with your emails. How to use email and text messaging together. How to calculate what you should be spending on ads. Show Notes & Links: [2:04] The biggest mistakes she sees ecommerce marketers making. [7:45] Tips for getting amazing ...
How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3]
April 21, 2020 09:00 - 49 minutes - 45.5 MBOn top of they're navigating a global pandemic, Chris shares: The factors that have contributed to their insane growth. His playbook for starting a new ecommerce business. Why they’ve never spent more than $1k on an ad. Tips for capturing 1,000 new emails every day. Show Notes & Links: [3:43] How their strategy has shifted over time. [5:10] What they’ve been seeing in terms of ad costs. [5:50] How their messaging has changed because of COVID-19. [8:06] How they’ve been han...
Shipping During COVID-19 (with ShipBob CMO Casey Armstrong)
April 17, 2020 09:00 - 35 minutes - 32.8 MBWhile we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares: The most surprising industry they’ve seen a surge in recently. Why they’re still shipping non-essentials. The right time to think about outsourcing your fulfillment. How Organic Olivia and Supply have shifted their approach in creative ways. Show Notes & Links: [1:07] How they rallied cross-functionally to get their trends page live in one day. [8:52] When to...
How to Create a Profitable Social Advertising Strategy with Snapchat [Masterclass 2]
April 14, 2020 09:00 - 56 minutes - 51.7 MBWith Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares: Her process for finding winning creatives. A step by-step-guide to launch your first Snapchat campaign. Why now is the perfect time to get started with Snapchat. How to think about ad spend across different channels. Show Notes & ...
Why You Need "Owned" Channels Now More Than Ever (with Jeremy Horowitz)
April 10, 2020 09:00 - 44 minutes - 40.5 MBJeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares: Why owned channels are so important right now. How to build hype ahead of a product launch. How to use lead magnets right now if people aren’t buying. His playbook for text message marketing. Show Notes & Links: [3:01] What are the owned channels ecommerce brands should be leveraging? [8:59] What happens when...
What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1]
April 07, 2020 09:00 - 48 minutes - 44.8 MBAhead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down: The channels that deserve the most attention today. How to address COVID-19 as marketers. The difference between offers that benefit you and those that benefit your customers. Why content can help you grow your email list right now. Show N...
How To Bounce Back From This Downturn (with The Good's Jon MacDonald)
April 03, 2020 09:00 - 33 minutes - 30.4 MBThe Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares: The state of ecommerce amidst the COVID-19 pandemic. What to focus on if you can’t spend $ to acquire new customers right now. Quick wins for ecommerce brands to focus on. Why channels you own are king. Show Notes & Links: [8:29] How to convert the traffic you’re already getting as quickly as possible. [10:16] How to think about messaging right now. [13:43] The...
Why Creativity Is The Key To Successful Advertising (with Savannah Sanchez)
March 30, 2020 09:00 - 35 minutes - 32.5 MBLast year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares: Why testing your creative matters more than your targeting. How to think about what your budget should be. How to get testimonials from your customers. How to manage your ads during a time of crisis. Show Notes & Links: [4:21] Why you don’t need to be an ad guru to get started. [6:06] What should your ad budget look like? [7:...
Weathering The Storm: Why Empathy Is More Important Than Ever For Ecommerce Brands (with Privy CEO Ben Jabbawy)
March 27, 2020 09:00 - 24 minutes - 22.8 MBAs Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares: Why now is the perfect time to invest in building your audience. Why founders shouldn’t be concerned about reforecasting right now. The importance of being human in trying times. The channel to lean on today. Show Notes & Links [2:43] Why you need to be prepared to make quick decisions. [4:27] Why ...
Introducing ShopSmallEcomm.com: The World's First Marketplace For Small Ecommerce Brands
March 19, 2020 09:00 - 4 minutes - 3.81 MBWith the COVID-19 pandemic, we know small ecommerce businesses like yours are worried about the days ahead. We also know a lot of people out there want to support small brands instead of giant corporations; they just don’t know where to find them. That’s why we’re launching ShopSmallEcomm.com, the world’s first marketplace for small ecommerce brands.
Could Influencers Become Your Next Big Marketing Channel? (with Peejamas Founder Craig Hammond)
March 13, 2020 09:00 - 42 minutes - 39.1 MBMarketer-turned-CEO Craig Hammond can't turn off his marketing skillset, so he's still very involved in the overall strategy for Peejamas. But he's figured out how to outsource certain parts of the job to focus on the bigger picture. He shares: What to spend time on when it comes to making video content. Why they only run video ads. The importance of telling your story. Their bar for finding the right influencers. What to do about the rising cost of paid media. Show Notes & Li...
Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi)
March 06, 2020 10:00 - 32 minutes - 29.8 MBJ.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares: Why Coalatree made the switch from retail to DTC. Why Kickstarter is 🔥 for introducing new products. The keys to building a successful campaign. How to keep backers engaged after they support your campaign. Show Notes & Links [1:44] The transition from 200 retail locations i...
Kettle & Fire’s Recipe for Repeat Revenue (with Wilson Hung)
February 28, 2020 10:00 - 35 minutes - 32.2 MBWilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into: How 2 bloggers were responsible for 10k/month in revenue in the early days. Why they made it easier for their subscribers to skip orders. The value of using email to educ...
A Sneak Peek at Privy Text
February 21, 2020 10:00 - 30 minutes - 70.9 MBEvelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares: Why texting customers lets you skip the line. The text flow that worked on her as a consumer. Why text is another channel like email and your website that you own fully. Why text isn’t a replacement for your em...
Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)
February 14, 2020 10:05 - 17 minutes - 16.4 MBKenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares: How to test new products without pressure. How to turn slower months into growth opportunities. Tips for launching a campaign with what you already have. How they use text in the sal...
Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)
February 14, 2020 10:00 - 29 minutes - 27.1 MBGreg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as: The role of storytelling in their brand strategy. How they tapped into their customers’ view of Valentine’s Day. How their s...
An Ecommerce Email Playbook Any Brand Can Follow (Even If You’re Not An Expert Copywriter) with Val Geisler
February 06, 2020 21:25 - 43 minutes - 39.7 MBVal Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares: The difference between copy and content. The basics of copywriting for ecommerce email. When and how to use text. Her dinner party email strategy. Show Notes & Links [3:20] W...
The Marketing Foundation Every Ecommerce Brand Needs (with Privy CEO Ben Jabbawy)
February 04, 2020 10:00 - 42 minutes - 39.4 MBWho better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: Why most new ecommerce brands never make their first sale. The playbook for converting your f...
What Shopify Store Owners Get Wrong With Marketing (with Kurt Elster)
January 24, 2020 10:00 - 42 minutes - 38.5 MBThis show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really d...
Introducing The Ecommerce Marketing Show
January 21, 2020 19:00 - 1 minute - 1.39 MBHey and welcome to the Ecommerce Marketing Show. This show is dedicated to helping you become an expert in ecommerce marketing so you can sell more stuff and build a thriving business. Each week we’ll bring you interviews with leaders from top ecommerce brands to unpack how they did it, marketing tips you can steal ASAP for your business, and lessons learned from the 400,000+ merchants using Privy today. Here's a quick intro and trailer.