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How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7]
Ecommerce Marketing School
English - May 18, 2020 09:00 - 56 minutes - 52.2 MB - ★★★★★ - 66 ratingsEntrepreneurship Business Marketing shopify ecommerce marketing entrepreneurship commerce small business sales online sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Bombas CMO Kate Huyett On Their Path To $100M In Sales
Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares:
What the sender name of your emails *has* to include.The right way to use bold text.The power of having a person connected to your brand.Why you should use welcome emails to tell your founding story.Show Notes & Links:
[2:54] What a good welcome email looks like.[5:20] Brands getting email right.[9:25] Email #1 feedback.[28:07] Why we need to stop including social links in emails.[29:28] Email #2 feedback.[34:18] the problem with having your emails all one image.[38:45] Email #3 feedback.[46:02] Email #4 feedback.[50:04] The most powerful way to word your CTAs.[51:05] Email #5 feedback.Val Geisler on TwitterVal’s siteDave Gerhardt on TwitterThe Ecommerce Marketing Show Home