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Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)

Ecommerce Marketing School

English - February 14, 2020 10:00 - 29 minutes - 27.1 MB - ★★★★★ - 66 ratings
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Previous Episode: An Ecommerce Email Playbook Any Brand Can Follow (Even If You’re Not An Expert Copywriter) with Val Geisler
Next Episode: Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)

Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:

The role of storytelling in their brand strategy.How they tapped into their customers’ view of Valentine’s Day.How their strategy applies to other holidays.Their timeline for the whole campaign.

Show Notes & Links

[3:16] Storytelling and how a PR background helps with that.[6:50] How they challenge the status quo with their Valentine’s Day campaign.[11:34] How does it all start? [19:53] Advice for any budget.[24:41] How to maximize the lifespan of your content.The Ecommerce Marketing Show HomeMeUndiesGreg Fass on TwitterDave Gerhardt on Twitter

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